Josephson, who earned his bachelor's degree in psychology from Skidmore College in 1994, is the current president of Seevast, which is the parent company of two ad-network businesses (Pulse 360 and Kanoodle) and a domain asset-management company (Moniker).
Josephson got his first taste of advertising during an internship he found through Skidmore's career services office. After graduating, he started his first full-time job at Cone Communications, working in its sporting goods department. During the course of working there, Josephson said, he developed a good relationship with the company's clients.
"I really enjoyed the opportunity to build a business and to build an audience and then to find the opportunity to build a business off of building an audience and finding what resonates with consumers and readers to find something that works for advertisers," Josephson said. "From there, I just continued to leverage. I love content. I love great content. I love building audiences, and I love helping people build great businesses off of great audiences."
Josephson eventually left Cone to work for About, Inc., the corporation that manages the consumer-advice website About.com. During his time there, Josephson worked in several capacities, including marketing, business development, ad sales, and general management.
|
In 2003, Josephson joined the Seevast team as its CMO, a position in which he served until 2006, when he became president. As president, he oversees the company's marketing, sales, client services, and business development.
Josephson said he would give the same advice to people looking into advertising that he would give to anybody considering a new career.
"Be aggressive and dedicated," he said. "The thing I particularly love about the Internet space still, after 10-plus years in the industry, is that most places and businesses I see, your career growth is capped only by how good you are and how hard you work, and those are criteria I would be looking for in picking a business or picking [your] new job. [Will] you be at a business where you can continue to grow and develop because you're good enough, because you're working hard enough?"
Josephson, who grew up in Rhode Island, currently resides in New Jersey with his wife and two sons.
