TheLeadsKing.com has been officially named a "Qualified Google Advertising Company." Bob Regnerus, president of TheLeadsKing.com, and Melissa Caldwell, the website's traffic and technical manager, have successfully completed the Google Advertising Professional Exam and have managed to maintain multiple AdWord accounts. TheLeadsKing.com manages online traffic for leading information marketers and other companies and institutions. The online-marketing company specializes in lead generation for clients and in helping clients focus on sales. Google launched the professional certification program exclusively for search engine-marketing professionals in 2004.
Quattro Wireless hires new VP of ad sales
Quattro Wireless has hired Sandy Shanman to serve as vice president of advertising sales for its executive team. Shanman will help the company further penetrate the ever-growing mobile-advertising market. He brings to Quattro a decade of interactive-advertising experience and expertise. Most recently, Shanman was vice president of sales for Advertising.com, where he was responsible for web, search, affiliate, and video media sales across the Northeast and Midwest regions. He has also been a senior director at Move Incorporated. Quattro Wireless, founded in 2006, is headquartered in Waltham, MA.
.Com Marketing releases success solutions for businesses
.Com Marketing, an interactive-advertising agency, has been named by the Orlando Business Journal as one of the top women-owned businesses in Orlando. The agency recently revealed five critical success solutions for increasing sales and leads online in a free white paper for website owners. After analyzing the factors influencing successful websites, the company came up with five critical elements that can help any website boost sales. With more than 10 years' experience in the online interactive-marketing industry, .Com Marketing has been behind the online success of many businesses, including Tribune Interactive, McDonald's, and MP3.com.
SendTec advertises launch of search engine-marketing services
SendTec became the first ad agency to advertise its search engine-marketing services on national television when it announced the launch of its first DRTV ad. The 60-second spot programmed to cater to business executives will be aired nationally on major networks such as CNN, CNBC, and FOXNC. The advertisement has generated hundreds of responses in a short time span, resulting in a 25% conversion rate. SendTec is a multi-channel marketing company that excels in search engine marketing and direct-response television.
Ad industry veteran joins imc2
Leading independent digital-marketing agency imc2 has added Alan Schulman as SVP, executive creative director. Schulman has been one of the industry's top creative voices and innovators with respect to evolving from traditional to new, emerging digital-ad units. He has also taken creativity to the next level for brand marketers such as Johnson & Johnson and Coca-Cola's Global iMarketing group. Schulman formerly served as global executive director of FutureBrand Worldwide, where he worked on online development and offline brand recognition. imc2 is dedicated to delivering interactive-marketing solutions to clients that allow them to achieve their business objectives.
