In an effort to build revenue, radio broadcaster Entercom Communications Corporation has signed an agreement with a startup company called TargetSpot. The deal will allow TargetSpot to sell and deliver advertising on the websites of about 90 radio stations owned by Entercom. Internet-generated revenue contributes only a small chunk of the company's overall income at present. Entercom, based near Philadelphia, PA, is the fifth-largest radio broadcaster in the U.S. The company has 110 stations and reported revenues of $440.5 million last year.
BARD Advertising receives 2007 Aster Awards
BARD Advertising has received both gold and silver Aster Awards this year. The advertising agency received the prestigious gold Aster Award for success in brand positioning of Antizol, a Jazz Pharmaceuticals product. The silver award recognized the firm's National Marrow Donor Program brochures. The Aster Awards, a national-level healthcare-marketing awards program, recognizes and rewards institutions in the healthcare sector and ad agencies for exceptional performance in medical marketing. BARD is a leading marketing-communications agency.
MGM Studios teams up with Brand Sense
Metro-Goldwyn-Mayer Studios (MGM) has joined hands with Brand Sense Partners to explore new business ventures focused on MGM's brand. The brand-extension and business-development firm believes in developing and executing new business strategies for clients seeking profitable growth. Brand Sense will work on nontraditional licensing categories and help with production and services. It will also focus on areas such as accessories and apparel, consumer electronics, and home décor products. Its efforts will be supported by MGM's legacy in the field of entertainment. Brand Sense Partners, LLC, is based in Los Angeles, CA. Metro-Goldwyn-Mayer Studios, Inc., oversees the worldwide production and distribution of motion pictures and other media and owns the world's largest library of modern films.
Keyframe to provide creative content for Auburn University
Auburn University has hired Keyframe to produce new HD displays for the Southeastern Conference. The agency's Tampa office will provide HD-ready animations, which will include video opens, crowd prompts, headshots, and sponsor advertisements for Auburn sporting events according to the five-year contract Keyframe signed with the university. The Auburn campus hosting athletic events will get a full-time coordinator to manage event production. Keyframe, headquartered in New York, is a division of Daktronics, a leading manufacturer and marketer of electronic display systems. Keyframe is a creative ad agency that focuses on large-screen video.
Littleton Advertising & Marketing to consolidate offices
Award-winning agency Littleton Advertising & Marketing will combine its New Bern and Raleigh offices, centralizing all of its services at one location. The company plans to increase its Raleigh office space to more than 8,000 square feet so that key New Bern employees can relocate to Raleigh. Littleton Advertising & Marketing is a full-service ad agency specializing in real estate branding and marketing products. The company plans to increase the strength of its team by recruiting more professionals in the coming months.
