Microsoft Corp. has replaced Google, Inc. as Digg's online advertising partner. For the next three years, Microsoft will deliver advertisements in the form of small, relevant text links on Digg.com. Digg, with more than 17 million visitors every month, is the first big-banner customer for Microsoft's adCenter platform since the company signed a deal with Facebook last summer. Microsoft will look to boost adCenter's value for advertisers in competition with Google, the current leader in search advertising. The software giant, after successful deals with Digg and Facebook, may be able to link with other social networking websites.
AOL buys Tacoda, strengthens online-ad offerings
AOL LLC will strengthen its online advertising business with the acquisition of Tacoda, Inc., a company specializing in delivering ads based on the online activities of users. Per the agreement, Tacoda's "behavioral targeting" technology will complement AOL's online advertising services, which are evolving from subscription fee-based business to ad-based business. Tacoda, founded in 2001, is based in New York and will now operate as a wholly-owned subsidiary of AOL. The company has about 100 employees and more than 4000 websites in its ad network.
TiVo appoints Karen Bressner as senior VP of advertising sales
TiVo, Inc., a leader in television services for digital video recorders (DVR), has appointed Karen Bressner as senior vice president of advertising sales. Before joining TiVo, Bressner worked as a senior vice president of the National Advertising Sales for some of Viacom International's famous brands. She also has experience serving as vice president, eastern region sales for Discovery Communications, Inc. California-based TiVo was founded in 1997 and is known for establishing a brand new category of products with the development of the first commercially available digital video recorder.
