Omnicom's Zimmerman Advertising has added a vital new component dubbed the "Z-Media Exchange" to its "virtual advertising agency" concept: media planning and buying services. The innovative product is the ad agency's latest move to create a market for mass, customized, automated advertising services and enables local retailers to purchase radio and TV spots online. Z-Media Exchange will allow agency executives to have access to the available inventory of a particular market, make an offer, and raise the bid, if needed. When a deal has been completed, the buy is executed and the spot is delivered. Zimmerman Advertising, based in Florida, is one of the largest advertising agencies in the U.S. with more than 1,000 full-time associates and offices throughout the country.
Stuller starts customized TV ad program
Stuller, Inc., in partnership with Internet-based ad agency Spot Runner, has introduced a new, customized television advertising program for retail jewelers. The program allows retailers to customize television spots with selected Stuller jewelry through Stuller.com. Spot Runner, based in Los Angeles, CA, has joined hands with the Diamond Promotion Service (DPS) and other companies to produce advertising for jewelers. Retailers can now promote their stores on television for as low as $1,500. Stuller has plans to add more product-themed ads during the fourth-quarter holiday season.
Sony signs ZAAZ as the new creative agency
Sony Electronics, Inc. has named ZAAZ, a full-service, interactive web agency, as its new Web Creative Agency of Record. ZAAZ will assume responsibility for creative execution of Sony's marketing and advertising using its brand-marketing websites. ZAAZ will manage the usability data to inform and validate new creative arrangements. ZAAZ is a creative agency that assists the world's most powerful brands with growth and online success by providing design and optimization services. The agency, with offices in Seattle, Portland, and Detroit, serves major Global 1000 companies.
