Fairway Outdoor Advertising recently donated an advertising package worth $14,000 to the Jim "Catfish" Hunter chapter of The ALS Association. The sponsorship package included nine billboards in Raleigh, Emerald Isle, and Greenville. The flight of billboards ran for 28 days, marking the 2007 Walk to D'Feet ALS, which raised money to fight ALS, also known as Lou Gehrig's Disease. This is the third time Fairway has helped sponsor the annual event. Fairway, headquartered in Augusta, GA, provides its clients with outdoor advertising solutions.
e-Healthcare Solutions signs online advertising deal with ACP
e-Healthcare Solutions, Inc. has announced an exclusive representation agreement with the American College of Physicians (ACP). e-Healthcare Solutions will be the provider of online advertising for the organization's medical and healthcare websites. e-Healthcare Solutions will sell and deliver advertising campaigns to the organization's online publications, including ACP Observer, Annals of Internal Medicine, and ACP Journal Club. The American College of Physicians is America's largest medical-specialty organization and second-largest physician group with more than 123,000 internal medicine physicians and medical students. e-Healthcare Solutions was founded in 1999 and is the lead vertical Internet advertising network in the healthcare sector.
AdsNGames to turn games into an ad venture
AdsNGames has launched the beta version of an integrated ingame advertising solution intended for advertisers, game suppliers, and publishers. Developed by Gamedoubler Ltd., the ingame advertising platform was developed in close cooperation with ad agencies, game publishers, and other site owners to match their needs. Brand activation and intensified bonds between brands and audiences through games are advantages for participants in the network, which is a viable business model. In September, AdsNGames will install the first ingame advertising campaigns that will revolutionize the communication between brands and their audiences.
