You're on your way to becoming a Copywriter, but first you must build your portfolio or ''book''. Your book is most important in securing a copywriting position at an advertising agency; it displays your ability and special talents other candidates may not have. Although there are courses out there to teach you to build an attractive portfolio, be sure to follow these tips. Your biggest obstacle is the lack of experience and material to present in your book. Some of your options include doing copywriting for free, when you're first starting it hard to get possible employers to trust in your ability. Your can work for free for small non profit companies that would love to have their copywriting done for free. Often when working for free you has more creative control over the project, this is a wonderful way to display the best of your abilities. Friends and Family in business appreciate the free work also. A simple approach to this obstacle is offering a simple business deal to a client you will do free work for them, if they like your work and use it then they would pay you. It is a simple agreement but always get the contract in writing!
If you have a copywriting coach that you plan on working with. One option is to send a sample from their portfolio, stating to potential client that you work closely with a coach and here are some samples from his portfolio. This way you can use his credentials to build your portfolio. Do not lie about using a partner or coach; seek out a coach/partner ahead of time. Lying to a potential client can be very detrimental to your career and reputation.
Build spec ads, like you did in class. This is a great way to showcase your ability with no input from customers to shade your creative ability. Once you have been writing ads for a while be sure to take out these fake ads or ''spec ads'' and replace them with your new and improved work.
Assemble your best work in an attractive binder, have your contact information as well as a resume included. In today’s online world you want to consider a website for just your portfolio, keep it up to date as you do with the hard copy. This is a convienant alternative, and gives potential employers the ability to find you.
