There are numerous different fields of specialization that a copywriter can go into, and writers who are interested in advertising jobs can take on advertising copywriting as a specialty for their career. Writers who have a knack for advertising copy can go far in the advertising copywriting field. Aspiring advertising copywriters can sometimes find it difficult to find the information that they need about pursuing a career in this particular field. However, once on the right track, preparing one's self for advertising copywriting jobs is a straight forward tasks that does not require an exorbitant amount of training, education or experience to break into. If you are looking into what it takes to become an advertising copywriter, keep reading and you will hopefully glean some excellent information from this article.
Advertising copywriting jobs are not completely unlike regular copywriting jobs, which involve desk work and developing copy for various purposes. What sets advertising copywriting apart from traditional copywriting is that advertising copywriting jobs are specialty jobs that focus on creating marketing and advertising copy for companies rather than creating other types of copy such as in journalism. Anyone who has a knack for advertising and marketing will benefit from exploring advertising copywriting as a profession, because this specialty form of copywriting can be exciting for people who enjoy conducting marketing research and selling through well written ad copy. People who enjoy creative writing but want to stay out of fiction can take advantage of advertising copywriting as a way to stretch the mind and utilize creativity in a marketable way.
Education and Qualifications Required
In preparation for advertising copywriting jobs, it would be wise to build experience in sales and customer service jobs where face to face customer service interactions are essential. Obtaining a degree is not always absolutely necessary, but is still quite essential if you want to go far in the field of advertising copywriting. A college degree is something that is becoming expected in the advertising industry. Talent alone does speak for a lot, but a college degree and the resources that are available through a college campus are quite useful when it comes to breaking into this particular field. Practice learning new things quickly, because this is an important part of working in the advertising industry. It will also be beneficial to have a good working knowledge of statistics so that you can interpret and understand marketing data and research. There are numerous other fields of study that are worth delving into, such as classical literature and the rules behind formal composition so that you may defend your ad copy.
There are a number of different majors that can open doors when it comes to advertising copywriting jobs and other advertising jobs. These majors and specialties may include marketing, advertising, communications, journalism, English, psychology, liberal arts, media studies and many others. By majoring in any of the aforementioned studies, you can be opening doors to exciting careers in the field of advertising and marketing copywriting. If you are serious about advertising copywriting as a career, it would also be wise to get into advertising internships whenever possible, because this will load you up with qualifications that will look especially enticing on your resume when you graduate and are ready to enter the paying workforce.
Salary and Benefits
When it comes to advertising copywriting jobs and their respective salaries, the same is true here as for many other copywriting jobs. Different firms and different advertising jobs offer different salary levels and forms of compensation. Some advertising jobs are strictly offered to independent contractors that set their own hours and their own pay, while other jobs are salaried agency jobs that require forty hour work weeks but offer tremendous benefits in return. The amount of money that you can reasonably expect to make when it comes to advertising copywriting jobs is based on the advertising copywriting work you get, who you work for, what your clientele is like, and what projects you complete.
Employment and Market Outlook in Advertising Copywriting
There is no shortage of jobs out there for proficient advertising copywriters, or copywriters in general who have the creative writing talent needed for advertising and marketing copy. With such a wide variety of jobs opening up from year to year, there is plenty of space for new copywriters to specialize in advertising, finding the types of jobs that they are looking for in order to take advantage of their writing talent. Some advertising copywriting jobs, like all advertising jobs, are competitive in nature, but no advertising copywriter should have any difficulty nabbing an excellent job that stretches their imagination and tests their capabilities.
Conclusion
The advertising copywriting specialty is just one of many different paths that can be taken when it comes to advertising jobs and copywriting jobs alike. If you have a creative mind and creative writing skills and would like to put both of these skill sets to the test in a challenging industry that pays well for experience and expertise, the advertising copywriting field might be the job that you have been looking for. While a degree is preferred, only a minimal amount of experience and background is required to break into this career path, and the more experience you have means better income in the long run.
