After years of studying and contemplating a career, you have chosen to work in advertising. Your first barrier has been crossed you have made your choice you want in at an ad agency, but it's not always that easy. Here are a few tips on how to overcome the barrier of obtaining a position at an ad agency.
Networking is a great way to meet people who could help you get in to the ad agency you desire, who knows, you may meet your next employer. Great ways to network within the field include local advertising clubs, Rotary events, and professional workshops. Networking online is another option; there are many networking forums for advertising networking available on the internet.
Education There are many ways to obtain an education in advertising. A college education is not the only route. Local seminars offered by professional clubs are a great way to meet people, and get up to date on the exciting offerings in the advertising market. Online advertising classes are also available. This is a great way to get an education in your free time in the comfort of your own home. The key to your advertising education is to understand the process and learn the ins and outs of the ad world.
Internship Many ad agencies have intern programs, and look to their interns to fill positions within the company. If you have the oppurnity to obtain an intern position, go for it, this is your ''in'' to learn about the process, build your experience and your resume. It may also lead to a position within the company.
Make yourself known Introduce yourself to the department director, write a letter in a professional manner, be sure to include a brief bio on your experience, and include that you desire to obtain a position within the company. It is good to make a follow up call within few weeks.
In today's adverting career field, employers look for people genuine enthusiasm and desire to work. You can try every trick in the book but if you don’t have a desire to employed, they will look right past you. Walk in with confidence and a passion for working at an advertising agency and you will succeed!
