In the advertising industry account executives are typically paid on commission but may have a base salary plus commission combination. The national salary average for the advertising account executive is $45,000 a year. This pay does not include benefits such as insurance, 401k or profit sharing. Not all sources of employment offer benefits.
The Advertising Account Executive is responsible for maintain and exceeding monthly sales goals, building and maintaining a customer list, prospecting and developing new business. Advertising account executives must have excellent listening and conversational skills. They must also possess the ability to work as a team player with all departments within the agency. Advertising account executives develop and coordinate advertising campaigns. Duties and tasks advertising account executives may perform include helping clients determine which products to be advertised and obtain relevant information from clients such as product and company details, meeting budget goals and marketing research. Advertising account executives present draft campaign suggestions to clients along with a summary of the cost involved, and negotiate and arrange changes to the campaign, they supervise and coordinate the work of the creative production departments, makes sure the advertising campaign meets deadlines and budget requirements and keep in contact with the client throughout the project .They are the middle men between clients and the sellers of advertising space to make sure that the advertising campaign reaches the target market.
To become an advertising account executive it is not as important to have a degree, but it is important to have previous sales experience as well as knowing about the advertising business. It is a good idea to take some courses so you understand the workings of the advertising industry. The advertising account executes salary will not have raises, but the good thing is on commission the sky is your limit the more you sell the more money you make. Prepare yourself for a fast paced career that requires allot of sales, negotiating and communication skills.
