The advertising creative director salary ranges from $43,000 to 78,000 with the national average being $60,000. This position is sometimes offered salaried vs. hourly but not in all cases.
The advertising creative director is ultimately responsible for the quality of the final creative product. From individual development of each of the team members to fulfilling basic managerial roles, the duty of the creative director is critical to the success of the entire creative team. A great creative director inspires their team to work together as a team and pushes them to dig deep within their creative talent to produce the best work possible for the clients.
The advertising creative director is responsible for the creative approach, path of the advertising campaign, and marketing materials. The creative director also must possess the skills of examining the human nature to distinguish which advertising campaign will be most effective to market the clients’ products. The advertising creative director must be a natural leader, diplomat, and an attentive listener and must possess excellent communication skills both verbally and written. All potential creative directors should be comfortable being the link between the client, marketing department, and the creative team who is ultimately responsible for execution of a marketing and/or advertising campaign. Many times the advertising creative director will be pulled back and forth between the client, marketing team and the creative team until the final product is complete, and satisfies everyone in the process. A good creative director will work well with everyone patiently to secure the success of the advertising campaign.
In order to pull the higher advertising creative director salary it is important to have years of experience within the advertising creative department. The advertising creative director will have a bachelor’s degree with three or more years experience in any of the following categories advertising, television, promotion/design, production, marketing, and strategic brand development.
