An advertising radio copywriter's salary has a national median for the united states of $48,000 a year. This does not include benefits such as insurance, 401k or other benefits that may be offered by an employer.
To understand the radio copywriter’s position you must understand the creative department. The Creative department consists mostly of copywriters and art directors as well as assistants to both of these positions, they brainstorm until the final ad is completed, exchanging ideas until the perfect ad is created for the client. The advertising creative department is also referred to as creative services or just creative’s, they are considered the artistic side advertising.
Advertising radio copywriting is no different than other copywriting positions in any other medium in advertising because the goal stays the same you are trying to sell a product. The one thing that change is the way that you write in order to sell will be different depending upon the particular media vehicle that you are writing for. Copywriting is a large field and if you choose to write radio advertising, listen to the different radio stations to see what advertising works. You can tell what radio advertisements works by deciphering what ones grab your attention and make you want to buy. When you work in radio ad copywriting, be sure that you are much more direct with this particular form of advertising than you would be if you were writing a sales letter. Radio advertising needs to be direct to get a positive response. Radio copywriters must be disciplined to meet deadlines and to keep the advertising copy so it doesn't exceed the allotted time the client has purchased from the radio station.
To become a radio copywriter you must have a bachelor’s degree in writing or advertising. Radio advertising copywriters must be able to work in a highly stressful environment understand and meet tight deadlines, must have good communication skills, must be creative and must really enjoy the advertising industry.
