The advertising industry terminology can be tricky at times. Entering an advertising career it is important to understand the terminology used. The following is a breakdown of common terminology used within the advertising industry.
Above the fold: This term is used in web site advertising; an ad is placed on a web page in an area you don't have to scroll to view.
Account: a client, business or organization that employs the advertising agency.
Account executive: a professional who represents an ad agency to their clients.
Ad space: refers to the space in a newspaper on the radio or within another advertising medium that is used for placing and showing advertisements.
Ad views: the number of times and advertisement is viewed, this helps the company selling the advertising space the value of the advertisement to the client.
Art director: is an artist who oversees the work of graphic artists in the creative department. The advertising art director may take full responsibility for the creative content within the creative department.
Billboards: are widely used enormous outdoor signs that carry the advertising message. Billboards are able to catch the attention of traffic due to their heightened visibility. The billboard is the largest part of outdoor advertising.
Banner: or banner ad is the most commonly used in online advertising. Banner advertising is used in print media also typically across the top of the newspaper.
Brainstorming: is where staff in the advertising industry meets and shares ideas with each other to come up with creative concepts.
Campaign: is a series of ads that run over a period of time.
Commercial: refers to an audio or visual advertisement depending on the advertising medium used either television or radio that carries the advertiser's message.
Concept: advertisements are designed around an idea that gives shape to the advertising campaign this is the advertising concept.
Copy: refers to the textual matter in an advertisement.
Copywriter: the professional who is responsible for transforming ideas into words, writing the text for advertisements.
Insert: printed sheets of paper that carry an advertising message often placed loosely into magazines and newspapers. With inserts it is easy to target specific geographical areas.
Launch: to launch a product is to introduce it to the market.
Logo: is an image or symbol that represents a Company. A recognizable logo is the goal for all companies.
