Working in the advertising industry the terminology should be learned in order to succeed. As you pursue your career in advertising here is some of the lingo you may come across.
Mailing list: used in direct mail advertising campaigns, a mailing list is a list of addresses used to mail advertising material to consumers.
Market research: refers to the efforts of studying or analyzing a target audience.
Media: refers to print, television, radio, internet, outdoor advertising which are all forms of media is the form of communication with a target audience.
Media planner: is the professional who is responsible of selecting the media vehicles that will provide the most visibility to the ads resulting in the best possible outcome for the advertiser.
Point of purchase advertising – is also refered to as POP which is the promotional tools used in store to grab attention and draw attention to the product being sold or promoted.
Print advertising: refers to advertising placed within the print advertising mediums, newspaper, magazines etc.
Promotion: refers to all the activities that are undertaken to push sales and make a product popular.
ROI: stands for Return on Investment which means the percentage of profits made versus the amount of money it cost to produce and run the advertisement.
Slogan: catchy or memorable words which represent the company's message.
Storyboard: the storyboard represents the various stages of the television commercial from start to finish.
Target audience: refers to the most likely group of customers for a product. A target audience is identified by age region status etc. Advertising campaigns are then directed towards them.
Telemarketing: to sell, advertise or research over the telephone.
Time slot: a specific time that the ad will be aired.
Traffic: refers to the amount of visitors or potential customers that come to the website.
