In order to become an advertising freelance writer in the advertising industry, whether you quite your current job or need to do freelance work as a side job for extra income. To get your first freelance project, you need to get set up, this is a business and you need to appear professional.
First things first, you should do is get business cards these do not need to be fancy you just need your name address, phone, fax and web address. Yes you should have a web address with the way consumers and business professionals are today you need to make yourself available and promnate on the world wide web, on your website you can include your pricing , previous work how they can contact you by phone and email. Getting your own domain name isn’t necessary but it looks more professional.
Next prepare an information packet; all information should be on neatly done letter head. This information should mirror the information that is on your website, be sure to include pricing information, any guarantees that you may have, remember not to overpromise this only makes clients unhappy if you don’t meet your guarantee, this can be the one thing that can end you business as soon as it starts, you must always understand you are at the mercy of the client you must always keep them happy. Include turnaround time and your company procedure. In your company procedure state for clients how you are going to handle work and how you are going to work with them. The last part of your information packet include samples of your work, if you do not yet have samples, make some look throughout the newspaper magazines pick a topic to write on, you won’t be able to draw a clientele if you don’t have something they can look at.
