How to become an advertising agency manager

An advertising agency manager is in charge of the advertising agency. An Advertising agency manager directs the day to day activities of the advertising agency. They are responsible for formulating the plans to keep existing customers happy and loyal as well as formulating the plans for expanding the current customer base by bringing in new accounts to the advertising agency. Keeping and expanding the customer base is an extremely important responsibility this is the heart and income of the advertising agency. Advertising agency managers must establish new policies and procedures to keep the advertising agency running smoothly. In order for the agency to run smooth the advertising agency manager must coordinate activities between departments within the agency such as the sales, media, finance and research departments, they must make sure each department is communicating properly in order for deadlines to be met in the least stressful manner possible for the employees. The advertising agency manager also inspects layout and advertising copy to make sure they are suitable for the clients, and the clients will be satisfied; they also inspect and edit radio and television scripts to ensure they adhere to specification for time and content. The advertising agency manager conducts meetings with the personal from the different departments to explain and put into effect new policies and procedures within the agency, they also hold meetings with department heads in order to keep tabs on progress and problems in the advertising agency.

In order to become an advertising agency manager you must hold a bachelors degree in advertising or an equivalent accreditation , years of experience are necessary within an advertising agency in order to understand the ins and outs of the agency, an advertising manager must know and understand the working of an advertising agency in order to run it.