When looking for an entry level position for entering into the advertising research field, look to enter as a market research interviewer. An advertising market research interviewer conducts interviews with individuals or of study groups, records their responses gives the information to a market research executive who then studies the information and gives a report to the advertiser to create a attractive advertising campaign geared for their target audience. The research gives the research department an understanding of their target audience's likes, dislikes and future needs. When a market research interviewer conducts an interview they may ask the respondents to fill out a questionnaire, they will need to explain the reason for the research, they must ask specific questions to gauge consumer attitudes towards a particular product or service.
Advertising market research interviewers typically work in many different environments depending on the type of interviewees needed for the research. In some cases the market research interviewers work in office making phone calls for telephone interviews, work mall settings and have the target audience fill out surveys or even do in home visits for more in-depth interviews.
Advertising market research interviewers must have good interpersonal skills, be an excellent listener and communication skills, good telephone manners during phone interviews, must possess confidence to communicate easily with a wide range of people. When interviewing to become an advertising market research interviewer show enthusiasm and confidence. The main objective is to find someone with the right personality for this outgoing position. To be a market research interviewer it does not require a degree, but the company typically will provide extensive training. This position is normally a temparary position but an excellent way to gain experience in the advertising agency research department. Many times the hours are very irregular working nights and weekends in order to reach the target audience when they are out and bout or at home.
