Advertising Account Coordinators work with all departments throughout an advertising campaign. They organize and coordinate all the jobs in progress. They monitor each job to make sure that schedules are maintained and deadlines are met. An account coordinator will assist account executives in nurturing and maintaining a good client relationship and they make sure that projects get completed to the client’s satisfaction.
To become an Advertising Account Coordinator it would be important to have a two or four year degree in advertising and public relations. Those with experience, even in related fields, and a strong portfolio will have a better chance at gaining the jobs they pursue. However, since advertising is a strong and growing business, there are many jobs needing to be filled and many entry level positions available. Many advertising agencies and firms will have training to help accelerate advancement in this career. There are also many courses available at local colleges and universities and even online that can help individuals gain specific skills needed for other advertising positions.
While a college degree in advertising can better prepare individuals for the creative and visual aspects of selling and presenting a product and service, there are some personality traits that lend themselves to a successful career in advertising. Account coordinators should be positive thinkers, creative, and personable. Being motivated and competitive are important traits for this field but should never get in the way of establishing and maintaining great personal relationships with the advertising team and the client for which that team represents. Those pursuing a career in advertising should also be adaptable, decisive, and able to handle stress.
The salary range for an Advertising Account Coordinator is $36,000 to $52,000. Other positions in the account services department include assistant account executive, account executive, senior account executive, and accounts supervisor. Similar to a Traffic Manager, people in these positions must closely follow the progress of a campaign. They also have direct contact with the client and represent the client’s needs to the art and production departments. In addition to representing the client’s needs, they help the art and production departments by providing interpretation and support to the client during presentations.
