An advertising coordinator organizes and arranges advertising for print media such as newspaper, magazines and brochures etc. The advertising coordinator is in charge of coordinating schedules and promotions, it is the advertising coordinators responsibility to be sure the client is one hundred percent satisfied, it is also their duty to follow the project to satisfactory completion. Advertising coordinators maintain client relationships to ensure they are happy with the advertising campaign and the directive the advertising campaign is taking.
An advertising coordinator typically holds a bachelor's degree in advertising and marketing or has taken courses related to advertising. They are familiar with the advertising industry and the practices and procedures within the industry. Advertising coordinators understand the in and outs of the business along with the procedures within the industry. They rely on their vast experience and knowledge of the industry to plan the advertising campaign and accomplish the advertising campaign goals. An advertising coordinator performs a wide variety of tasks within the advertising industry, including working with and leading other employees within the agency in order to obtain the goals of the advertising campaign. Typically the advertising coordinator reports to a supervisor or manager.
Advertising coordinators must possess certain personal skills when entering the advertising field as an advertising coordinator these skills include, being excellent listeners, good communicators, communication skills are important in order to convey clients’ thoughts properly to ensure they are satisfied with the advertising campaign. Working in the advertising field as a coordinator takes being a team player, one must work well with others, an advertising coordinator needs to convey their ideas and have others work with you to perfect them. A professional in this field needs to be deadline driven, needs to work very well under pressure, and is organized and enthusiastic.
