In the advertising industry there are many jobs available in many different areas of the industry. Every level of education is needed to fill the many positions available within the advertising industry.
Job titles in the advertising industry include:
In the advertising research department:
Junior project director : is the entry level position available to researchers.
Project directors: are responsible for all research for each individual client at the advertising agency.
In the Media Department :
Media planner : is responsible for determining what advertising medium to use for example newspaper, radio, television in the individual advertising campaigns.
Media buyers: are responsible for purchasing the advertising spaces (or times), at the lowest possible price.
Assistant planner is an entry level position mainly doing the research on which medium of advertising would best suit the client.
Assistant buyer is an entry level position also as with the assistant planning position the assistant buyers do a fair amount of number crunching.
Media supervisor or Media Director overseas the buyers and planners, it is their responsibility that the work gets done on time, and is responsible for the work done.
In the creative department:
Creative director or executive creative director: they are ultimately responsible for all the creative work developed by the agency.
Executive art director and copy director: they screen the ads and eliminate the weak concepts and advertising layouts.
Copywriters and art directors: brainstorm until the final ad is completed, exchanging ideas until the perfect ad is created for the client.
In the Account Services department:
Account executives or coordinators :( there are many different names for this employee) these people must be very organized and excellent communicators it is their duty to convey the advertising objective to the other departments the goals of the advertisers and the product being sold.
