The advertising radio copywriter is part of the creative department within the advertising industry. The Creative department consists mostly of copywriters and art directors, they brainstorm until the final ad is completed, exchanging ideas until the perfect ad is created for the client. The creative department is also referred to as creative services or just creative's, it is the artistic side of the advertising industry.
Advertising radio copywriting is no different than other advertising copywriting positions in any other advertising medium because the goal stays the same you are trying to sell a product. The one thing that change is the way that you write in order to sell will be different depending upon the particular media vehicle that you are writing for. Advertising copywriting is a large field and if you choose to write radio advertising, listen to the different radio stations to see what advertising works. You can tell what radio advertisements works by deciphering what ones grab your attention and make you want to buy. When your work is radio ad copywriting, be sure that you are much more direct with this particular form of advertising than you would be if you were writing a sales letter. Radio advertising needs to be direct to get a positive response. Radio copywriters must have lots of disciplines to meet deadlines and to keep the advertising copy so it doesn't exceed the allotted time the client has purchased from the radio station.
To become an advertising radio copywriter you must have a bachelor’s degree in writing or advertising. Radio advertising copywriters must be able to work in stressful environment understand and meet tight deadlines, must be an attentive observer and listener, must be creative and must really enjoy the advertising industry.
