The advertising industry hosts some of the most interesting and creative fields in the business world. It is an industry that is necessary to almost every other business, which makes it both strong and consistent. And, like many other industries, the global marketplace is causing great change that will actually allow and encourage the growth of the advertising industry. The advertising industry is also home to a variety of skills so that many people find that they are drawn to the various positions available. Those who love art and design and those who love math and business can all find a place for themselves in the advertising industry.
Advertising is a way for companies to get information about their product or service to the masses. And advertising agencies help companies run advertising campaigns that not only inform and remind the consumer, but that persuade the consumer to go out and buy the product. A good product isn’t worth much if no one knows about it and this is where advertising agencies come in and sweep consumers off of their feet with product information, catchy phrases, and visual interest.
It’s amazing how much can be done in 15 seconds to alert a consumer about a great deal that shouldn’t be missed. In just 15 seconds a good advertisement can be given on the radio, on the television, on the internet, in a newspaper or magazine, or even on a billboard. Even people stuck in traffic are accustomed to seeing buses, other cars, or signs alerting them of a product or service. Gone are the days of walking door to door because now, with less money and effort, an advertisement about a product or service can arrive in an individual’s mailbox or show up on their television screen. Of course, this also means that the competition is greater because just about anyone can be selling a similar product or service and have it seen just as easily.
The advertising industry is full of professionals who work together as a team to create an ad campaign that not only gets a product or service out to the masses but gets it out there with interest. Advertisers are responsible for figuring out the target market and the best methods for reaching that market. And they are responsible for doing this to help sell a personal computer for one client and to help sell a dry-cleaning service for another client. No matter what the product or service, the goal of advertisers is the same but the means for reaching that goal will be drastically different.
Those interested in pursuing a career in advertising need to be open-minded, creative, and adaptable. They need to be ready for variety because they will be dealing with various products and people and will be utilizing many different skills to complete the daily tasks of their field. Advertisers should also be prepared to work hard and sometimes long hours. They should be highly motivated and reasonably competitive individuals.
Advertising is a very interesting industry that offers both variety and consistency to a changing world.
