In the advertising industry the print production department has the responsibility of turning a creative idea into printed material whether that is a magazine ad, newspaper ad, brochure, outdoor sign or poster. Print Production handles the print production projects, transport files, proofs to and from print houses they work with clients to handle content and content changes. Many times the print production is jobbed out, not many agencies have their own print production department in house. In order to obtain a position in print production you will need experience with Adobe Creative Suite, knowledge of style sheet usage and Quark Xpress, working knowledge of Microsoft Office, knowledge and experience in offset production. Some skills and qualifications needed to obtain a position include the ability to work in fast paced environment while keeping a high degree of accuracy. Excellent communication skills, verbal and written, you must be organized and have superb project management skills and documentation skills for budgets, schedules, etc.
Print Production Assistant responsibilities include producing final files for vendors, they must pay close attention to detail, must possess the ability to work on a tight deadline as well as the ability to create and complete layouts. The print production manager is responsible for managing the process from bids, to production and delivery of the final publications. As Print Production Manager, you will have full responsibility for managing production and resources across the print department. The Print Production Assistant will assist the Print Production Manager in preparing print products for production and submitting various proofs for approval. Print production managers are strong project managers, and they must be able to manage multiple jobs simultaneously.
Print Production is an active and rapidly-evolving industry, thanks to the addition of digital workflow in print manufacturing.
