Understanding the advertising agency traffic department

The advertising traffic department has the responsibility of regulating the amount of work within the advertising agency. The advertising agency traffic department keeps tabs on the work and monitors it through the various stages. The advertising agency traffic department is able to give the status of any given advertising project at any given time. They must be able to track all advertising projects to ensure they are on the proper timeline and will be completed prior to deadline. The advertising agency traffic department is responsible for making sure all production deadlines are met and work is delivered on time and is received by the media placing the advertising. The advertising agency traffic department increases the advertising agencies efficiency and therefore the profitability of the agency. The advertising agency traffic department increases the efficiency of the advertising agency by reducing the amount of miss information shared between departments, the over and under estimates of advertising campaigns handled by the company, by the advertising agency traffic department handling these areas the workflow is increased and the productivity of the company is increased.

The advertising agency traffic department is headed by the agencies traffic manager. The advertising agency traffic manager oversees the department and is ultimately responsible for the outcome of the project deadlines. Typically there is a traffic coordinator who creates production schedules, and regulates whether or not new business comes to the agency by dictating to the account executives if there is time with deadlines to create new campaigns. There are also assistants within the department who work on anything that the managers and coordinators need to be done; the assistant position is typically how you start within the traffic department. In order to obtain a position in advertising agency traffic department a candidate must possess amazing communication skills, computer skills, and superb organizational skills and must be a team player. Many times to be employed within the advertising agency traffic department you must have a background education within the advertising industry or have been previous experience.