When you advertise you are informing a potential buyer of what you have to offer. This is often described as the stream of information about a product or service from the seller to the potential buyer. This information needs to persuade the buyers to take action, to go out and buy your product or try your service. Advertising is built to be persuasive and influence potential buyers.
With new “brands” being created and added to the market every day, the market is extremely competitive. There is an amazing amount of products in each consumer area, in order to grab your attention on their particular product you must overpower and stand out against you competitors. To overpower the competitor, this is where advertising comes into play. This is the exact reason advertising is so important, to create awareness of your product.
But it is not enough to simply tell a potential customer that a brand exists. Advertising must persuade them to purchase, advertising needs to be targeted towards the prospective audience most likely to purchase the product. When the target audience is subjected to the advertising it must have a positive impact on them, and in return creates brand recognition.
Advertisers typically target first timers who will develop into loyal customers, use the product and come back to the product again. The goal here is to make it convenient for the customers to try the product. Other first timers are consumers who use the competitor’s product; you must persuade them into switching and trying your product. Regular users of the product are also targets to enforce brand loyalty, keep your name and product always in mind, and remind them of the benefits of the product so they want to continue using the product. When a new product is being launched it is very important for advertising to get the word out and start creating brand recognition and loyalty.
