Description of the job
An art director handles mainly the visual imagery and the advertisement copywriter offers the written or verbal aspect. This involves cropping up with innovative slogans, catchphrases, strap lines and messages. It also consists of writing the wordings in the form of advertising like:
• Posters
• Leaflets
• Press
• Television or radio scripts
• Brochures
• Digital/ web
Advertising copywriters are most commonly engaged in the process of production that can take account of casting actors as well as matching up with the directors and production companies. They are also employed with the designers, typographers and printers.
Educational requirements
The field of advertising copywriters is accessible to all the diplomats and graduates, although the chances are increased through a degree or a basic degree in design or advertising. Other disciplines like English, media, journalism or communications also prove to be of great help. More importance is given to the ability of writing well, creativity , and having an excellent portfolio than the qualifications. A post graduate pre entry degree is also helpful for the people who do not have a pertinent background.
Career development
A person enters into this field as junior copywriter, which progresses to the middleweight and subsequently to the heavyweight or senior writer. The advertising copywriters who are fascinated towards management would prefer to budge into the role of a creative director which is usually attained with an experience of ten years.
A rather common path for the progression of the career is to set off freelance or establish an agency, usually in the company of contemporaries from the unchanged unique employing agency. This is not at all disloyal, but a natural progression of the career.
The development of the career, to a large extent, depends on the achievements of a person's campaigns. For instance, working on an esteemed campaign provides a privileged industry recognition and profile.
Salary and conditions
• The initial salary range as of $14,791 which might increase to $49,304- $57,000 in 3 to 5 years.
• The usual salary of the senior level posts or of a creative director range from $73,957- $410,873 and even more.
• Salaries greatly vary, according to the geographical location of the advertising agency and the size.
• It is not a 9 to 5 job and suppleness is extremely important when there is a need to meet the deadlines.
• It is commonly office based work, but the advertising copywriters may need to spend time on the radio recordings, TV shoots, casting or editing suites depending on the nature of campaign.
• There are also self employment opportunities with many originalities setting up their agencies.
• An informal working environment and dress code is the general norm to let the creative ideas flourish.
Thus, an advertising copywriter is the most perfect profession for the people who have a creative mind and a desire to explore the world.
