The big industry secret is simply the thirst for human interaction, and this is true of the customers that seek out an advertising agency to promote their products. That is why they have come to you in the first place. However, what many people fail to realize is that the thirst for human interaction also comes whilst working with an ad agency or marketing department, and this time we are talking about the other staff. If you really want to get a head in your advertising marketing jobs, you need to be the human interaction expert. This will see you attracting more clients to the agency, which is going to score you big points with your bosses. More importantly, it means that you will also be interacting effectively with the management, getting you noticed and respected. It is a sure fire way to get that promotion ahead of your colleagues.
One thing that needs to be looked at is how effective advertisements are, and what effects non-verbal communication has in the industry with the use of media technologies. A massive failing in the industry is that technology has increased in so many leaps and bounds that we have left the consumer behind. Now there are more channels than ever for the public to be bombarded with advertisements for over a million must have products, but so often the industry fails to consider the desires of the consumer. Those working in advertising jobs may have failed to realize that the marketing and advertising world has become a massive one-way street, and it has effectively shut down all channels of communication for the consumer. The secret you need to be armed with for jobs in advertising is human interaction.
Get the channels open both ways. Make sure that there is room for the consumer to feedback and say what they really want. This is the key to running a successful business and finding out exactly what your customer wants to buy. As the marketing or advertising agency is responsible for your client's latest product, it is up to you to make sure that not only are you getting the product out there in the public domain but that you are allowing the consumer to interact and let the company know exactly what they want. Maybe this is the product for them or maybe it isn't, but if you leave no room for human interaction you will never know. Now you know the secret that is never taught within jobs in advertising. It is time to use it to your advantage.
