Job Responsibilities
The work in the advertising industry involves sending messages to the public or the target audience on the behalf of others. Advertising is undoubtedly the most important aspect of marketing and it aims at increasing the sales for a particular product or creating awareness about it. This is a phenomenon that builds a strong relationship between the consumer and the brand or the product. The number of advertising agencies has increased in the recent years and this is one of the reasons why more students look forward to this career which is glamorous as well as challenging.
Every organization makes use of one or the other form of advertising so that they can communicate with their audience and yield response. If you have the skills, it will be easy for you to reach the top of the industry. There are a number of institutes that offer degrees and diplomas in this field. Here is a list of institutes and the details of courses in advertising that they have to offer.
Advertising Institutes in India
National Institute of Advertising offers diploma in advertising but they are as good as the degrees. This is a privately run institute that has a 15 month post graduate diploma program. There are a number of subjects that this course covers ranging from creative strategies to principles of management.
Another institute that offers a diploma for people who have an advertising background is Mudra Institute of Communications. The course offered by them is called PG diploma in Management (communications) and has duration of fifteen months. They also offer hundred percent placements for the students. The student also gets to do a three month internship in some other county.
Indian institute of Mass Communication offers a combined degree of advertising and public relations. People who have a post graduate degree/diploma or experience in any media related field are given preference in this course.
Xavier's Institute of communications also offers a post graduate diploma in the field of marketing and advertising. These dual diplomas are good for people who wish to enter any of these fields. They prefer graduates but if a student has a working experience of five years or more in advertising, they will be considered for the admission. They prefer the students to be non working as the work load is more. There is a placement service of this college that helps the students in getting jobs. There is a written entrance test that is taken online that the students have to give.
All these institutes are good. There are other institutes apart from this where the admission takes place through the entrance tests.
