Job Responsibilities
The job responsibilities of different people in the advertising team are different. The marketing copywriters write copies for brochures, catalogs, packaging, print advertising, online media and e-mail marketing along with broadcast. To write a good copy, the copywriter will have to gather important information and facts that will help him in the process. The copy has to be such that it persuades the reader and gives him the hidden message.
There are a number of products and services for which the copywriter may have to write about so they have to be skilled enough to do so. They may also have to adopt a number of writing styles so that their work is perfect. They will have to write down the concept and copy and then give it to the client for their approval.
Experience and Skills
The marketing copywriter works closely with advertising and marketing team and keeps their strategies in mind. The companies who hire marketing copywriters want them to have a few years of experience in the industry. If the candidate has 10 years of experience, they can get the job of a senior marketing copywriter in the company.
Educational Requirements
To become a copywriter one needs a college degree. If you are interested in working in this field, a creative bend is necessary along with good writing skills and creative thinking. One can take up journalism or writing courses to be fluent and gain knowledge.
There are a number of qualities that the employers seek in the candidates who apply for the job of a marketing copywriter. You have to be a team player so that he can communicate with the advertising and marketing team and work accordingly on his copies. You should have good knowledge about reporting and should know how to work on different types of projects. Punctuality and creative thinking is a must for a person looking for such a job.
Salaries and Job Prospects
Salaries and job prospects in this career are better than many other professions. The median salary of marketing copywriters is around $54,410 per year. One can earn well while working with a company as a full time writer as well as by working as a freelancer. One can get involved in internet and mobile marketing; which is a field with a huge potential. Most copywriters work with advertising agencies and some of them even work with big companies that have advertising departments. There are companies that give work on per project basis.
Concluding Paragraph
To enter this profession, you can apply directly to any advertising agency. Beginners can also get to work as interns in small or big companies and move up on the ladder of this career fast. Working with magazines, newspapers and other publications can also be beneficial for your career.
