Mistakes to Avoid
In order for one to execute media manager work effectively, there are some mistakes that the manager must aim to avoid:
• Unclear advertisements - Have you ever watched an advertisement that was very impressive to watch but by the end of the ad, you could not tell exactly what company the ad was referring to or what product was being touted? It is the responsibility of the person hired for media manager employment to make sure any use of the media is unambiguous and leaves the customer clear on just what product they need to buy and why they need to buy it.
• A loosely defined target audience - If a media campaign is going to be effective, then the person performing media manager work must know who the campaign's audience is. Define your audience by taking time to understand what they read, places they frequent, programs they watch, where they live and what they do for fun. A media campaign is an investment - not an expense. Therefore, you must make every cent count by keeping the campaign focused on reaching your audience right where they are. Someone in media manager employment must define the target audience as this is the best way to ensure they are not advertising in the wrong places, at the wrong time and using the wrong language.
• Lack of diversification - Even as you define your target market, you must be careful not to concentrate the media campaign to only one media channel and lose out the benefits that would be realized by using more than one channel. Do not settle for just one medium simply because it is the cheapest. The most effective campaigns are often those that use multiple channels to reach out their target market. The channel used is TV, radio, print, posters, billboards, brochures, or the internet.
• No call to action - The purpose of a media campaign is ultimately to increase sales and grow the business. This is why many media manager jobs are part of the marketing department. Therefore, every promotion must be clear on what the viewer needs to do. Anyone in media manager employment must seek to make the promotion effective by creating a sense of urgency for the viewer, listener or reader to go out and buy the product. A flashy ad but does not clearly state what the customer needs to do will ultimately be of little value to the company.
• One off advertisements - It is said that if you repeat a lie often enough, people soon start to believe that it is true. Whereas businesses are not expected to lie to their audience, there is an important principle in this statement that people in a media manager career can borrow from - the frequency of the advertisement determines how effective it eventually is in convincing customers to buy. An almost perfectly done advertisement that is shown once or rarely will do very little in shoring up product sales. It is only after hearing something several times that most people will go out and buy.
• Exaggeration - There is no doubt that persons involved in media manager work must paint their company and products in positive light - after all that is the whole purpose of the media campaign. However, it is one thing to speak positively of the company and products but entirely another to make claims that are clearly not true. Anyone pursuing a media manager career and media manager opportunities must remember that their audience is real people who can discern an obviously untrue statement. Making statements that unrealistically puff up the company and tout its invincibility have the effect of undermining the promotion's credibility as well as putting off customers that might consider this a display of arrogance. Talk about your company and product and let the quality of the product be the selling point.
While avoiding the above pitfalls of a media manager career is important, it is even more important to know where to look for the available media manager opportunities. Visit AdvertisingCrossing.com today, sign up for a free trial account and start to explore the media manager jobs that are available for you.
