Before we weight the plight of the world without commerce, we need to look towards answering some of the common questions about landing a career in the profession of advertising. Regardless of the state of the economy, there will always be a need at some level for the services of advertising professionals. That is because there are never any "advertising freezes" in any form of media. Allow that information to help you develop the much needed positive attitude to venture forth into an advertising employment opportunity.
So, what are the common ways you can launch an advertising job search? Here is a brief look at a few of the advertising opportunity pathways you can employ:
First and foremost, if the particular advertising work you are interested in requires a portfolio, you will need to design a high quality one. When the profile is lacking, a response to your application may be lacking.
Also, while it never hurts to send out random unsolicited resumes to human resource departments, this cannot be the basis for a job search. You need to a little more dynamic if you want a solid advertising career. The following tips will improve your chances of being hired in advertising jobs.
Many people will seek to find advertising jobs through internships or volunteer work. While some may consider this to be "free work" such an opinion is not always the best one to possess. When you are involved in this type of work, you are getting your foot in the proverbial door. You are learning about the field, making contacts, and expanding your knowledge base. Certainly, such benefits outweigh many perceived flaws with the concept.
A step up from internship and volunteer work would be temporary assignments. Many temp firms have deals with marketing companies or are fielding offers from all manner or businesses that need support help in their marketing/advertising departments. The temp work not only provides the same opportunities as an internship; it allows you to earn wages performing your duties in the advertising jobs.
Again, whether you are accepting temp work, volunteer work, or an internship, you are getting your foot in the door in the profession of advertising. Once your foot is in the door, the ability to actually land a job is enhanced. Sadly, the temp field can be considered a little crowded these days but do not let that discourage you. Simply keep calling the temp firms and integrate it into the other components of your job search.
Some may be wondering if there is an easier way of fielding a job offer in advertising employment. One way you could start an advertising career (or expanding the one you are currently in) would be to look towards a professional headhunter firm. For those not familiar with what a headhunter firm does, it will perform the hiring duties on behalf of a client. So, rather than applying to a particular company, you would seek out the headhunters in your area. For many, this is an easier and more effective way to field a solid job offer. No, headhunters are not perfect but they can have their value.
Yes, it never goes out of style to apply for jobs listed in the local newspaper. Granted, it is very difficult to get a response from such a public posting but you can give it a try and hope for the best. Just don't be disappointed if the response is lukewarm.
No matter what you should never become discouraged in your job search. It may take time to land the best job offer but if you are consistent in your job search, you will find it likely that a great offer comes forth.
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