Be an Educated Professional
Your first step in landing the most promising job in advertising through online job search sites is to secure the necessary education, training and certification from universities, professional organizations and government agencies concerned. Your ticket to entry level jobs is your knowledge of profession from years of theoretical education and practical experience.
Each type of advertising job will require different professional and personal qualifications that an applicant is well advised to acquire even before submitting a cover letter with a curriculum vitae - or in the case of ad jobs through online search methods, before your submission of an online application form. Keep in mind that factual information is more important than typographically and grammatically correct application papers.
Be Prepared with Your Portfolio
Once you have your education, training and certification in proper order, your next step is to prepare your portfolio. When you Google ad jobs, your first observation is that prospective employers prefer applicants with a sound portfolio to back up their claims of being a potentially excellent advertising practitioner. You are, in effect, putting your best foot forward by putting your past works under scrutiny by the masters of the advertising game.
You need not worry about being shut out of entry level advertising jobs if you are a fresh graduate. You can make speculative ads, or spec ads in industry parlance, as your first works in the portfolio. Basically, spec ads are your own versions of published ads in graphics or your own reworking of the words in famous ads. Think of spec ads in your portfolio as pretend graphic design or copywriting.
You will find that the best ad jobs are almost within your reach when your spec ads are impressive. So, always be prepared with your portfolio even before you Google ad jobs on your computer.
Be a Strong Presence in Online Networks
After the impressive portfolio, your next step is to amp up your presence in the professional and social networking sites. Most, if not all, employers offering jobs in the advertising industry by using online job search engines will look at the applicants' online presence.
You must clean up your profiles in social networking sites so that your first online impression is favorable. Your profile in professional networks must also be updated so that references, work experiences and other qualifications serve as your online resume. Many have been hired - and fired, for that matter - because of their online presence.
Be Tech-Savvy
In today's world, you must be proficient in technology in order to be competitive for jobs in the advertising industry. Keep in mind that technology affects the way advertisers deliver their clients' messages to the target market. So, if you are obsolete in your ideas of these technologies including software like the Adobe applications, then you can consider yourself out of the running of these jobs.
You must even list all your proficiency in technologies on your online application form. Graphics design is an important skill alongside copywriting for the simple reason that the market requires both visual and auditory stimulation to respond to the message. If there is an application that you have yet to master, we suggest mastering it now lest your skills become obsolete, too. And in the advertising industry hungry for new blood, new ideas and new technologies, it simply will not do to be too much of the old guard.
Become a Freelancer or an Intern
While you cannot land a permanent job in an advertising company, you can still beef up your work experience. For example, you can work on freelance projects or work as an intern. Your resultant work in these capacities can also beef up your portfolio. The importance of actual experience in advertising jobs cannot be overemphasized.
Google ad jobs today and be directed to AdvertisingCrossing.com where the FREE TRIAL allows job seekers to find the best selections in ad jobs at no cost. Just complete the online forms and submit your applications to the prospective employers, then wait for the results.
