7 Steps to Gaining an Audience as an Advertiser:
- Select your target audience - this is the first step. You must find out the target group for whom you are making the ad. This requires some research. You must be able to find out who are the people who are your potential customers. You must think from the point of view of the customer. You must know the section of people who will be benefited from your product or your service. You cannot possibly make a general ad, until and unless the subject is like that. You might not like the idea of narrowing down your approach in the beginning. But it will help you enormously to create the ad and the returns will be higher.
- Delve into their psychology: know what your audience wants. What are the things that they find useful? What are the things bothering them and keeping them aware at nights? It is useless promoting something for which there is no demand in the market.
- Packaging is very important: packaging of a product should be done in an attractive way and also in a convenient manner. The user of the product should have no problems using the product due to packaging.
- Give the people an irresistible offer: this is how you can make your marketing effective. Remember the people are being bombarded with advertisements all through the day. So you have to hit the nail its head in order to capture maximum attention.
- Locate your target audience: in order to approach your target audience, you must find out where they hand out, whether they take part in any online forum, what magazines and advertiser newspapers do they read, etc.
- Follow up is very important: this is a vital thing. Once you have created the advertisement and it has been released in the market, you have to follow up. You can achieve great follow up by automating and systemizing. The rule is to always follow up and make the process automatic.
- Close the sale: you must ask the companies for more business. For this communication with the companies is very essential. At some places, it is face to face communication like a meeting. Other companies may have automated sales processes. The bottom-line is that you have to win over their confidence. You can share the automated information with either of the following methods:
- web pages,
- sales letters
- and brochures
