Madison Avenue is another monthly magazine featuring all the news of the advertising world. Don't let the name fool you: it doesn't cover only the news of New York's advertising world; it covers all of the advertising news in the whole world, and it features special editorial columns devoted to what's going on in each region of the United States.
It also tells you what's going on in the way of job openings. It'll tell you who's hiring what, how much they're paying, and what to do to apply. It'll tell you who just got promoted to what position, so you'll know who might consider hiring people to work under them in the near future. It'll also tell you which accounts moved to which agency, so you'll know which agencies might be planning to staff up in the near future to handle new business they've recently acquired.
Madison Avenue is published by Unique Communication, Inc., 750 Third Avenue, New York, New York 10017. As with most other advertising trade publications, to get hold of a copy of Madison Avenue, check your college or public library. Or ask to see one while you're waiting to be interviewed somewhere.
Television and Radio Age is published every other Monday by the Television Editorial Corporation, 1270 Avenue of the Americas, New York, New York 10020. This magazine can be a very valuable tool to anyone who's trying to get into media, because it's devoted to covering all of the latest developments in that field. It lets you in on the latest media plans for major advertisers, recent success stories, and even the latest government regulations that affect advertisers and their agencies. It'll also give you a chance to become familiar with the names of some of the leading media people in the business.
Television and Radio Age can give you a few leads on job openings, too. They'll sometimes include a job des-cription, and always a salary range and information on how to apply. It'll also tell you who's been promoted, so you might be able to spot a potential job opening before it becomes official. To find a copy, check your libraries and the reception areas in places where you'll be interviewing.
Media Decisions is another monthly magazine devoted to the folks in media. It's published at 343 Madison Avenue, New York, New York 10017. Most media people I know read it religiously, and they don't waste their time reading material they don't find valuable.
You'll probably find a copy in your nearest library, and you'll definitely find one in any office of an advertiser or agency with which you're interviewing. But it's what you'll find inside a copy of Media Decisions that makes it worth looking for, namely more job leads with descriptions, salary ranges, and directions on how to apply.
Broadcasting is published fifty-one Mondays a year (there's a special combined issue at year's end) by Broad-casting Publications Incorporated, 1735 Desales Street, Northwest, Washington, D.C. 20036.
As the name implies, Broadcasting covers all aspects of radio and television, from media and time sales to production. To that end, Broadcasting includes articles on all of those subjects. It also includes job openings in all of those areas. In fact, it includes an incredible assortment of job opportunities for people trying to get into advertiser and agency media departments, and for people trying to get into production, sales, and even news. To get hold of a copy, try the same places you look for most other trade books: your local libraries and the places where you interview.
These are some, but by no means all, of the trade publications in the advertising field. To include them all would take another entire book. Besides, that book already exists. It's called the SRDS. The monthly publication of the Standard Rate and Data Service, Inc., 5201 Old Orchard Road, Skokie, Illinois 60676. You'll find a copy of it in almost any college or public library.
The major news magazines, like Time, Newsweek, Business Week, and Nation's Business might help you, too. They've all got business columns, and you never know when you might pick up some information there that would indicate some jobs opening up somewhere.
Also, some newspapers have daily advertising columns, the most famous of which is probably Phil Dougherty's column in the New York Times. He always lists the major account changes and promotions.
Your library is probably the best place to find whatever kind of publication you're looking for. Your librarian can show you copies not only of the trade publications I've listed here, but also of most of those mentioned in the SRDS. In fact, she'll probably show you a few that concentrate on advertising in just your part of the country, and those magazines can supply you with even more leads.
In short, the advertising trade press is one of the best ways there is to turn up job leads.
