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Ignoring the Moviegoers Can Cost You That Advertising Job

You have enjoyed that advertising job for years and have kept at it by continuou...

Yahoo! to offer targeted-advertising tools

Yahoo! to offer targeted-advertising toolsMicrosoft Digital Advertising Solution...

Working with an Advertising Agency: The Client’s Role

American firms pay billions of dollars each year to their advertising agencies. ...

Celebrity Branding

Celebrity branding is a type of advertising in which a famous personality endors...

Entercom signs online audio ad deal

Entercom signs online audio ad dealBARD Advertising receives 2007 Aster AwardsMG...

The Job of an Advertising Manager

The designation "advertising manager" has several other names in the industry, i...

TheLeadsKing.com named "Qualified Google Advertising Company"

TheLeadsKing.com named ''Qualified Google Advertising Company'' Quattro Wireless...

The Origin and Evolution of Advertising

To appreciate the advertising of today and visualize the advertising of tomorrow...

eBay to broker sales of radio ads

eBay to broker sales of radio adsMcDonald's CMO to receive prestigious advertisi...

The Newspaper as an Advertising Medium: Survival and Strategic Progress

''The most truthful part of a newspaper is the advertisements.'' —Thomas J...

New ad agency for Miller High Life

New ad agency for Miller High LifeBernstein named Bernstein-Rein's new president...

Copy Craft

The world of advertising is complex and often defies logic. Efforts to find an ...

CNN, Internet Broadcasting sign advertising agreement

CNN, Internet Broadcasting sign advertising agreementInternet ad revenues hit re...

Is "Advertising" Really a Dirty Word?

Ethics have always been an important aspect of every business activity, although...

Ford signs online-advertising agreement with Specific Media

Ford signs online-advertising agreement with Specific MediaArmstrong is new CEO ...

Equal vs. Splenda

The global uproar over Splenda's tagline "made from sugar" has finally come to a...

Splenda settles with Equal over disputed advertising slogan

Splenda settles with Equal over disputed advertising sloganThe Richards Group wi...

Got a Great Campaign Idea? Don't Ditch It; Pitch It!

Picture this: You are neither a copywriter nor an art director. In fact, you h...

Online advertising: Websites, Blogs, and Social Networking

Online advertisers are honing in on blogs and community sites such as social net...

Microsoft buys ScreenTonic SA

Microsoft buys ScreenTonic SAPublicis to take over Citi's creative workSaunders ...

55 archived articles
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