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Advertising article archives

AdvertisingCrossing's article archives search feature allows you to search all of the advertising articles that no longer appear on the main site. You can search for a specific article by entering as much or as little information as you like. You also have the option to browse all of our archived articles below.

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815 archived articles

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After the skiers leave, the summer savings arrive

Summers at Deer Valley in Park City, Utah, mean outdoor concerts, mountain bikin...

Kids need preschool to be a happy place

Janene Kallen is a working mother who very carefully chose the child care for he...

New machine makes life bearable for dialysis patients

I'm writing this 20 minutes after a dialysis treatment. For the past seven years...

Dated Notions About Advertising Recall and Persuasion: Not Really That Important

Finding the Emotional Impact Significantly Impacts Brand Why do consumers remem...

Mark Josephson, President of Seevast

In an age when the Internet is the main source of, well, just about anything, it...

Look Before You Leap: Strategies for Developing an Effective Online Campaign

Amid all the increased competition to build market share, businesses of all size...

Ford signs online-advertising agreement with Specific Media

Ford signs online-advertising agreement with Specific MediaArmstrong is new CEO ...

What's So Appealing About an Advertising Career?

Advertising agencies usually perform three functions for their clients. First, ...

Equal vs. Splenda

The global uproar over Splenda's tagline "made from sugar" has finally come to a...

Flexibility is key to finding affordable universities

When teenagers start shopping for colleges, the price is often not something the...

This tour of Boston ends with a splash

For Boston visitors who want to tour its historic streets and see the city from ...

Medical experts lukewarm about dietary supplements

Nutritional supplements and vitamins nourish the body and the economy.One study,...

Contemplative prayer branches out from Catholicism to all Christianity

Contemplating contemplative prayer can make one cry out for mercy. The term has...

Peter Koeppel: President of Koeppel Direct

It was during his time as an intern for Campbell's that Peter Koeppel got his fi...

Four Ways to Maximize the Return on Your Advertising Investments

The largest single expenditure of many marketers is allocated toward media spend...

Splenda settles with Equal over disputed advertising slogan

Splenda settles with Equal over disputed advertising sloganThe Richards Group wi...

Success in Advertising and the Ability to Handle Criticism

Criticism is a form of feedback, and no communication is complete without feedba...

Got a Great Campaign Idea? Don't Ditch It; Pitch It!

Picture this: You are neither a copywriter nor an art director. In fact, you h...

Getting past prestige names when searching for a college

When my daughter was preparing to retake the SAT last fall, she asked me to help...

Parenting is about connections, limits and autonomy

Does your child have friends you just don't like? How do you limit their time to...

815 archived articles

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