Advertising Account Manager

Profile

Best Buy

Advertising Account Manager

Team Overview

Retail media is an evolving space and we are energized by the industry growth, finding opportunities to serve our clients, and putting the customer at the heart of everything we do. Join the energetic, fast-paced team responsible for the multi-channel digital advertising business at Best Buy as we work to reshape our media portfolio to meet the increasingly sophisticated client needs. You will be a part of uncovering where and how we can accelerate growth by delivering a unique value proposition to brands and agencies alike.

Role Overview

The Account Manager will strategically decipher client needs and deliver campaign solutions through Best Buy’s advertising business portfolio of onsite and offsite digital media products. The Account Manager represents a high standard of excellence in campaign management; identifies, strategizes and executes campaign approaches; delivers client management best practices; and leads special projects.

This role will be responsible for achieving the highest possible client outcomes through post-sale campaign management, while maintaining efficient processes. This role will strategically lead creating experiences, developing solutions, providing consultative approaches, proactively mitigate risks, and apply a business growth mindset to the work. Skills critical to this role include:

1. Skilled at balancing pressure constraints such as partner dependencies, change requests and off-process situations

2. Responsible for managing/overseeing multiple elements within campaigns for business impact, accuracy and customer experience

3. Provide perspectives and deliver on ideas to deepen client partnerships and grow business

4. Responsible for meeting campaign objectives within timeline and scope

Responsibilities:

• Responsible for post-sale strategic campaign management and execution strategy for a large-scale advertising business and strategic accounts

• Meet and consult with clients to understand priorities, ensure campaigns are running properly and hitting objectives, share updates, and support Sr. Account Managers where applicable

• Collaborate with account executives to discuss upcoming developments

• Evaluate KPIs and optimize campaign performance using a data driven approach

• Manage financial information for accurate business reporting

• Regularly check in on campaign performance to troubleshoot

• Monitor campaign trends to find actionable insights

• Proactively seek out opportunities to upsell clients on current offerings

• Communicate clearly (written and verbal) considering upstream impacts of decisions

• Approach work collaboratively and solution-oriented with a proven ability to execute

• Critically consider the impacts of execution decisions on creative, deliverables, linking destination, versions, time in market etc.

• Understand the creative process and partners involved in creating custom creative and apply learnings to work approach

• Develop processes in order to provide superior client support and escalate feedback to internal stakeholders

• Assist in campaign financials and deliverables

This position will report to the Team Leader Account Management

Basic Qualifications:

• 2-3 years of experience in fast-paced, analytical, and/or client-facing role

• Track record of executing successful collaborations across internal and external teams, with the purpose of achieving either client or internal business goals

• Have a working technical knowledge of digital advertising, media and/or publishing (consumer electronics industries background is a plus) with an excitement to learn how to produce meaningful insights, counsel and planning for our partners’ business objectives

• Strong oral and written communication skills

• Proficiency with Microsoft Office Suite

• Salesforce Salescloud experience (preferred)

Company info

Best Buy
Website : http://www.bestbuy.com