Manager Direct Mail

Profile

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

The Manager, Direct Mail role will be responsible for driving strategy and execution of our Direct Mail sales channel, managing day-to-day relationships (internal and external) as well as unified work across all of Consumer Marketing. This individual will helpshapeprogramstrategy to deliver maximum sales potential, in addition to leading new program initiatives. Theywill be expected to strengthen existing relationships, ensure operational efficiencies, and maintain a strong handle on reporting/analytics to identify areas of opportunity. The role will present exciting opportunities to inform key strategy and meaningful business decisions for a significant RGU-generating channel. Our ideal candidate is a driven performer with experience in developing high impact direct mail communications programs and initiatives. The candidate should also have significant experience managing and executing campaigns, gathering inputs from multiple stakeholders and providing critical thinking to optimize results. The individual needs to have a strong background driving ROI, with both a creative eye and deep executional experience. Experience in advertising and managing variable data printing campaigns a plus. Candidate must possess the ability to lead and motivate agencies, and influence internal stakeholders.

Job Description

Core Responsibilities

Manage all aspects of the development of creative assets for the Comcast's West Division's residential direct mail, shared mail, catalogs, inserts, and other direct marketing programs while ensuring strategic objectives are met

Manage all aspects of the development of creative assets for the Comcast's Multicultural residential direct mail, shared mail, catalogs, inserts, and other direct marketing programs while ensuring strategic objectives are met

Manage the creative process and execution for the Comcast's specialized Movers' direct mail projects

Direct multiple advertising agencies to ensure delivery of objectives and excellent execution

Secure all stakeholder approval (including legal) on all messaging and assets

Serve as liaison across Strategic Marketing, Customer Marketing, Prospect Marketing, Marketing Intelligence, Marketing Automation, Direct Marketing, Division Marketing, Region Marketing and others on assigned projects

Serve as a direct marketing subject matter expert for MarCom, advising on direct marketing campaign best practices

Partner with MarCom Direction, Division, and Consumer Marketing to to challenge champion campaigns and elevate performance through the Test & Learn environment

Partner with Senior Manager to build, maintain, and optimize creative process platforms

Ensure that deadlines are met and deliverables meet specifications

Consistent exercise of independent judgment and discretion in matters of significance.

Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.

Other duties and responsibilities as assigned.

Education and Experience

Education Level - Bachelor's Degree or higher

Field of Study - Marketing, communication, advertising, statistics, mathematics, business, or related field

Experience - Generally requires 5 years of related experience

Other Specific Skills

Experience in direct marketing advertising agency or client-side leading direct mail programs with thorough knowledge of direct mail production including variable data printing

Results-oriented, self-starter with an entrepreneurial spirit and embraces innovation

Shows sound judgement with regards to strategy and creative, insights & data

Understands a sales-driven culture and is hyper focused on acquiring new customers while maintaining brand health

Fundamental understanding of direct marketing, direct mail and marketing best practices

Proven track record of executional excellence working with agencies and internal counter-parts

Multicultural Marketing experience

Easily adapts to change

Strong writing skills, especially for creative briefs & results reporting summaries

Excellent communication skills -- for presenting, providing creative feedback, driving result summaries

Highly organized and able to handle multiple projects simultaneously

Eye for detail and the ability to ensure projects of any scale are delivered on time including initiatives involving multiple stakeholders

Consensus building skills to align various stakeholders (Marcom, Marketing, Product, Divisions, Agencies)

Experience working in a decentralized organization is strongly preferred

Expertise in working in the Microsoft Suite (PowerPoint, Excel, OneDrive, Sharepoint, etc.) as well as Adobe Acrobat

Employees at all levels are expected to:

Understand our Operating Principles; make them the guidelines for how you do your job.

Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.

Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.

Win as a team - make big things happen by working together and being open to new ideas.

Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.

Drive results and growth.

Respect and promote inclusion & diversity.

Do what's right for each other, our customers, investors and our communities.

Disclaimer:

This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other basis protected by applicable law.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

5-7 Years

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (https://jobs.comcast.com/life-at-comcast/benefits) on our careers site for more details.

Company info

Comcast
Website : http://corporate.comcast.com