Media Planner - Tommy Hilfiger

Profile

The Media Planner will be part of the Media team. The person will support the Senior Media Manager in driving all facets of media strategy and planning, with a strong focus on digital.

Responsibilities:

Creative Management – 25%

• Work closely with in-house creative studio, advertising, marketing and external creative agencies in creative briefings across video, display, social, OOH and print
• Partner with creative studio to ensure timelines are met to meet launch dates
• Review and provide feedback on creative to ensure accuracy and alignment to brand guidelines  
• Communicate creative updates to agency and partners

Budget Maintenance – 25%

• Day-to-day maintenance of media budgets across the organization
• Partner with agency to ensure campaign reconciliation, billing and pacing are properly reflected
• Track all media invoices and route through appropriate approvals and process for payment
• Partner with Senior Media Manager to ensure accurate monthly estimates, accruals and forecasting

Strategy & Planning – 20%

• Manage the day-to-day maintenance of media plans
• Collaborate with digital marketing team to ensure alignment of all paid media campaigns and initiatives with influencers & PR
• Partner with Senior Media Manager to drive strategy across key initiatives (i.e. special projects, licensee, Wholesale, Amazon)
• Build and present campaign recaps
• Meet with media vendors to stay on top of the latest offerings and opportunities for the brand, to help foster relationships within the industry

Reporting & Analysis – 20%

• Manage weekly digital reporting together with agency
• Drive continuous improvement across digital channels to maximize performance
• Report against campaign successes, opportunities and optimizations

LatAm – 10%

• Liaison with teams in Mexico, Panama and Brazil
• Together with Director and Senior Manger provide strategy and seasonal guidance
• Work closely with LATAM teams on media and social creative needs
• Manage reporting and consolidate with North America

Qualifications:

• Bachelor's degree
• 3-5 years of experience in Media Planning and Buying, either in-house or for a media agency  
• Day-to-day maintenance of media budgets across the organization
• Partner with agency to ensure campaign reconciliation, billing and pacing are properly reflected
• Track all media invoices and route through appropriate approvals and process for payment
• Partner with Senior Media Manager to ensure accurate monthly estimates, accruals and forecasting
• Solid communication skills and ability to work cross-functionally
• Able to prioritize in a rapid pace environment
• Position is based in NYC; ability to work remotely, if needed

,title:Media Planner - Tommy Hilfiger,datePosted:2021-03-08T00:00:00.000 0000,@context:http://schema.org,occupationalCategory:Marketing,experienceRequirements:3-5 years of experience in Media Planning and Buying, either in-house or for a media agency . ,responsibilities:The person will support the Senior Media Manager in driving all facets of media strategy and planning, with a strong focus on digital. Work closely with in-house creative studio, advertising, marketing and external creative agencies in creative briefings across video, display, social, OOH and print . Partner with creative studio to ensure timelines are met to meet launch dates. Review and provide feedback on creative to ensure accuracy and alignment to brand guidelines . Communicate creative updates to agency and partners. Day-to-day maintenance of media budgets across the organization . Partner with agency to ensure campaign reconciliation, billing and pacing are properly reflected . Track all media invoices and route through appropriate approvals and process for payment . Partner with Senior Media Manager to ensure accurate monthly estimates, accruals and forecasting . Manage the day-to-day maintenance of media plans. Collaborate with digital marketing team to ensure alignment of all paid media campaigns and initiatives with influencers & PR . Partner with Senior Media Manager to drive strategy across key initiatives (i.e. special projects, licensee, Wholesale, Amazon) . Meet with media vendors to stay on top of the latest offerings and opportunities for the brand, to help foster relationships within the industry . Manage weekly digital reporting together with agency . Drive continuous improvement across digital channels to maximize performance . Report against campaign successes, opportunities and optimizations . Liaison with teams in Mexico, Panama and Brazil. Together with Director and Senior Manger provide strategy and seasonal guidance. Work closely with LATAM teams on media and social creative needs. Manage reporting and consolidate with North America . ,skills:accruals, marketing, billing, paid media, ooh, print, estimates, communication skills, optimizations, planning, media planning, continuous improvement, digital marketing, communication, media strategy, driving, Digital Marketing Designer, Associate Marketing Manager, Trade Marketing Manager, Consumer Marketing Manager, Brand Marketing Intern, Online Marketing Manager, Associate Brand Manager Intern, Retail Advertising Manager, Digital Marketing Associate, Strategic Media Planner}Media Planner - Tommy Hilfiger in New York, New York, United States of America | Marketing at PVH

Company info

PVH Corp
Website : http://www.pvh.com/