LATAM Brand amp Comms Manager

Profile

Texas, United States of America

Job Family Group:

Commercial and Retail

Worker Type:

Regular

Posting Start Date:

February 20, 2023

Business unit:

Downstream

Experience Level:

Experienced Professionals

Job Description:

Where you fit in –

The Lain America region is comprised of 32 markets with a Lubricants market demand expected to reach 1,500 mln Lts by 2026. Shell Lubricants is required to deliver aggressive growth by 2026, delivering high-yields and incremental business in the next three years. Marketing is a key enabler to the business strategy responsible for leading and delivering this aggressive growth by uncovering incremental opportunities across three sectors: Consumer, Commercial Road Transport (CRT), and Industrial/Off-Hwy.

As the region embarks on an aggressive expansion and growth journey, more emphasis will need to be put on the effective management of brand and communication activities across the different markets to drive consistency and alignment to global brand & communication standards while ensuring local relevancy to maximize the value of our investment throughout the marketing funnel.

This is a unique opportunity for a strong brand-centric marketing professional to lead a group of diverse agency partners in the development and execution of marketing campaigns for all brands under the Shell Lubricants portfolio. We are looking for a highly motivated, driven, and independent marketing professional who is committed to building strong brands, developing consumer insight-driven decisions, and supporting marketing and commercial colleagues in achieving extremely aggressive business targets.

What’s the role –

The Lubricants Brand & Comms manager is the strategic brand and media lead for the entire Shell Lubricants portfolio in Latin America Macro Distributors (LAMD). With focus on delivering the communication strategy, developing customer-centric campaigns, and securing local driven messages rooted in consumer insights from our local markets, this role is critical for the delivery of the right marketing mix in the region.

As the primary brand steward in the region, the ideal candidate will be responsible for representing Shell Lubricants LATAM internally and externally among different audiences and stakeholders. Building a brand vision, communication strategy, and marketing assets that will follow the regional strategy to disrupt the market with breakthrough campaigns and marketing platforms that will generate high conversion rates for our beloved brands.

Brand Planning and Agency Management

Lead the annual strategic planning process, working closely together with Sector Leads to plan, develop, and execute the annual marketing brand plan.

Lead a vast range of marketing agencies and vendors, including briefing, planning, launch, execution, and post investment review.

Support the consumer facing sectors (auto, motos, and trucks) by developing a cohesive brand plan based on business gaps and collaborating with an extensive cross-functional, internal and external team to activate marketing programs for the Shell Helix, Shell Advance, and Shell Rimula brands in terms of media planning, PR communications, sponsorships, experiential grassroots, and Influencer programs among others

Media Strategy & Communications

Work closely with Regional Marketing Director and Channel Marketing Managers in the development and management of local media budget, ensuring the media mix follows the strategic objective for each brand in key markets (Chile, Colombia, Peru, and Guatemala).

Lead the development of creative assets to ensure local execution follows the media campaign strategy. You will be responsible for the end-to-end consumer experience across media channels to meet short-term sales while also building long-term brand preference.

Lead market research efforts to build a strong library of customer and consumer insights for the region, being responsible for supporting the sector leads in the development of market research studies.

Lead internal and external communication efforts to properly support our commercial team in terms of official communications that need to be developed and deliver to our partners (MDs), customers, and end consumers.

Brand Health Management

Serve as the brand steward of brand health measurements for Shell Helix, Shell Advance, and Shell Rimula, securing the right marketing investments mix among Shell brand portfolios.

Leverage media mix modelling, benchmark insights, and campaign performance reports to optimize performance and deliver high ROI brand investments.

Lead the SP&A management and implementation, working closely with Lubricants Marketing Director to define investment priorities by sector to help support business targets.

What we need from you -

A legal authorization to work in the US on a full-time basis for anyone other than current employer

Degree in Marketing, Advertising, Communications or in any related fields.

At least ten (10) years of relevant experience in marketing roles of increasing responsibility, ideally in brand management, brand marketing, or marketing agency.

At least five (5) years working for/managing creative or PR agency with end-to-end marketing campaigns across Latin American markets.

Spanish native speaker or mastery of Spanish formal communication

Specific skills and experiences must include:

Outstanding verbal and written communication skills in both Spanish and English.

Agency management experience across the different marketing areas: advertising, PR, market research, media, digital marketing, and experiential marketing / grassroots efforts.

Able to manage multiple high priorities all at once

Basic knowledge in GSAP system is an advantage

Strong interpersonal and excellent organizational skills

Effectively manage various competing priorities

Highly self-motivated, able to work independently and with limited supervision

NOTE:

This job manages cross border/regional interfaces and needs a good degree of cultural awareness and ability to work in virtual environments.

The successful candidate will be based in Houston and is expected to work a hybrid schedule with 3 days/week in the office.

Company description

Shell is a global group of energy and petrochemical companies with about 84,000 employees across more than 70 countries. We aim to meet the world’s growing need for more and cleaner energy solutions in ways that are economically, environmentally, and socially responsible. We have expertise in among other exploration, production, refining and marketing of oil and natural gas, and the manufacturing and marketing of oil products, chemicals, electric power, renewables and energy solutions.

As a global energy company operating in a challenging world, we set high standards of performance and ethical behaviors. We are judged by how we act and how we live up to our core values of honesty, integrity and respect for people. Our Business Principles are based on these. They promote trust, openness, teamwork and professionalism, as well as pride in what we do and how we conduct business.

Building on our core values, we aspire to sustain a diverse and inclusive culture where everyone feels respected and valued, from our employees to our customers and partners. A diverse workforce and an inclusive work environment are vital to our success, leading to greater innovation and better energy solutions.

An innovative place to work

There’s never been a more exciting time to work at Shell. Everyone here is helping solve one of the biggest challenges facing the world today: bringing the benefits of energy to everyone on the planet, whilst managing the risks of climate change.

Join us and you’ll add your talent and imagination to a business with the power to shape the future – whether by investing in renewables, exploring new ways to store energy or developing technology that helps the world to use energy more efficiently.

An inclusive place to work

To power progress together, we need to attract and develop the brightest minds and make sure every voice is heard. Here are just some of the ways we’re nurturing an inclusive environment – one where you can express your ideas, extend your skills, and reach your potential…

We’re creating a space where people with disabilities can excel through transparent recruitment processes, workplace adjustments and ongoing support in their roles. Feel free to let us know about your circumstances when you apply, and we’ll take it from there.

We’re closing the gender gap – whether that’s through action on equal pay or by enabling more women to reach senior roles in engineering and technology.

We’re striving to be a pioneer of an inclusive and diverse workplace, promoting equality for employees regardless of sexual orientation or gender identity.

We consider ourselves a flexible employer and want to support you finding the right balance. We encourage you to discuss this with us in your application.

A rewarding place to work

Combine our creative, collaborative environment and global operations with an impressive range of benefits and joining Shell becomes an inspired career choice.

We’re huge advocates for career development. We’ll encourage you to try new roles and experience new settings. By pushing people to reach their potential, we frequently help them find skills they never knew they had, or make career moves they never thought possible.

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DISCLAIMER:

Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Shell/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell participates in E-Verify. All qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, age, religion, disability, sexual orientation, gender identity, protected veteran status, citizenship, genetic information or other protected status under federal, state or local laws. Shell is an Equal Opportunity Employer - Minorities/Females/Veterans/Disability. As a US Federal Contractor, hiring selections are subject to periodic audit review and documentation of your selections should be maintained for a period of three calendar years. It is the policy of Shell in the U.S. (“Shell”) to provide equal opportunity to all individuals, employees and all qualified applicants for employment consistent with employment requirements and qualifications. Shell prohibits discrimination based on race, color, sex, national origin, age, religion, disability, sexual orientation, gender identity, veteran status, citizenship, genetic information, or other protected status under federal, state or local laws. All employees are expected to support this policy and contribute to an environment of equal opportunity. If you need an accommodation for a disability during the resourcing process, please speak with an HR representative.

According to the United Nations, the global population could increase to more than 10 billion people. A key role for society – and for Shell – is to find ways to meet the growing demand for energy, with less carbon emissions. We need people who dare to think differently – to take part in developing tomorrow’s energy solutions today.

Company info

Shell .
Website : https://www.shell.com