Senior Manager Integrated Marketing Communications Acquisitions

Profile

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

The Senior Manager, IMC Acquisition will be part of the Xfinity Consumer Services/Acquisition IMC team and will be responsible for leading the development and execution of acquisition advertising campaigns for Xfinity residential services (Xfinity TV, Internet, Streaming and Mobile) - primarily targeted to non-Xfinity customers. Reporting to the Director, Integrated Marketing Communications, Acquisition, this position will facilitate the implementation of a wide variety of creative executions that reflect the acquisition strategy and support business goals - including, but not limited to: broadcast TV and radio, digital display, online video and radio, social, and print. Candidate must possess strong accountability and resolution, extreme attention to detail, strong planning and organizational skills, flexibility to react to market changes, ability to problem solve and collaborate across a wide variety of stakeholders, and should thrive in a busy and fast-paced environment. Must also be able to work independently with minimal guidance. Candidate should demonstrate an understanding of strategic marketing communications and brand-centric creative requirements to ensure high-performing and on-brand creative output, and consistent campaign integration across all integrated marketing tactics. Key skills needed include the ability to keep simultaneous projects moving, collaboration within a team, managing agency partners and creative/strategic acumen. Marketing experience is a must, and advertising agency experience is a plus.

Job Description

Core Responsibilities

Develop thorough marketing campaign briefs rooted in research, proven go-to-market strategies, top-performing messaging and the needs/priorities of the business.

Work with agency partners to ensure creative excellence across all campaign tactics. Manage campaign timelines, deliverables and feedback ensuring all tactics are created and produced according to designated business needs and allocated budget.

Exercise strong understanding of product messaging guidelines and implement into all creative touchpoints.

Collaborate with internal partners as needed including legal, division counterparts, product teams, etc.

Assist with tracking campaign performance to assess impact and best practices for future implementation. Facilitate analytics, test plans, reporting, wrap-up readouts, etc. to assess impact and performance as needed.

Manage-budget related activities, including opening and tracking purchase orders and budget management.

Lead multiple projects simultaneously.

Take on additional projects as needed.

Consistent exercise of independent judgment and discretion in matters of significance.

Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.

Other duties and responsibilities as assigned.

Requirements:

Experience in leading the development of advertising campaigns and project management.

Strong experience of broadcast and digital production.

Strong understanding of digital marketing, audience segmentation, social media landscape and KPIs.

Extreme attention to detail and excellent organizational skills.

Excellent problem solving, negotiation and decision-making skills.

Excellent written/verbal communications skills and strong presentation skills

Strong interpersonal, relationship-building, negotiation and influencing skills

Agency management skills

Excellent analytical, quantitative, organizational and prioritization skills

Must be innovative, proactive and a strong team player

Working knowledge of Microsoft Office Suite

Works well under pressure and tight deadlines

Project management of large-scale initiatives

Employees at all levels are expected to:

Understand our Operating Principles; make them the guidelines for how you do your job.

Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.

Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.

Win as a team - make big things happen by working together and being open to new ideas.

Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.

Drive results and growth.

Respect and promote inclusion & diversity.

Do what's right for each other, our customers, investors and our communities.

Disclaimer:

This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other basis protected by applicable law.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

7-10 Years

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (https://jobs.comcast.com/life-at-comcast/benefits) on our careers site for more details.

Company info

Comcast
Website : http://corporate.comcast.com