Manager - Marketing Innovation

Profile

\u003cp\u003e\u003cstrong\u003eKEY ACCOUNTABILITIES:\u003c/strong\u003e\u003c/p\u003e
\u003cul\u003e
\u003cli\u003eWork in partnership with the Sr. Manager \u0026ndash; Corporate Marketing to develop and execute an annual marketing plan designed to promote innovation and increase internal and external brand awareness. Responsible for providing strategic guidance and proactive recommendations for the ongoing development of the plan.\u0026nbsp;\u003c/li\u003e
\u003cli\u003eWork in partnership with the Manager, Brand Innovation to develop long and short-term brand awareness strategies for promoting Littler\u0026rsquo;s products and services, setting priorities, identifying opportunities, and ensuring plans meet Littler\u0026rsquo;s brand standards.\u003c/li\u003e
\u003cli\u003eDevelop marketing plans for Innovation that meet the firm\u0026rsquo;s priorities \u0026ndash; including but not limited to brand awareness campaigns for established sub-brands (LCS) or go-to-market plans for entirely new products or services.\u003c/li\u003e
\u003cli\u003eWork with internal and external resources to conduct market research.\u003c/li\u003e
\u003cli\u003eWork closely with the business development team to develop plans for lead generation, including identifying opportunities and strategies for moving leads through the sales pipeline.\u003c/li\u003e
\u003cli\u003eBe the authority on digital marketing strategy, including identifying partners, agency direction, timing, submissions, implementation, analytic assessment, ROI, etc.\u003c/li\u003e
\u003cli\u003eManage the execution of measurable print and digital advertising campaigns designed to build awareness and lead generation, ensuring timely execution, tracking and reporting data related to campaign.\u003c/li\u003e
\u003cli\u003eUnderstand and utilize the many Littler marketing tools/technologies to meet strategic goals, and research potential new tools that could boost, improve or make existing efforts more efficient.\u003c/li\u003e
\u003cli\u003ePerform such other/additional duties as may from time to time be assigned.\u003c/li\u003e
\u003c/ul\u003e
\u003cp\u003e\u003cstrong\u003eTECHNICAL SKILLS AND COMPETENCIES REQUIRED:\u003c/strong\u003e\u003c/p\u003e
\u003cul\u003e
\u003cli\u003eProficient in Microsoft Office applications including Word, Excel, PowerPoint and Outlook, as well as general understanding of Adobe file formats (jpg., png., eps., pdf., ai.) and CRM systems (e.g. Dynamics, Interaction).\u003c/li\u003e
\u003cli\u003eSolid team player with a high level of professionalism and interpersonal skills in order to communicate and provide information to attorneys and allied professionals with ordinary courtesy and tact.\u0026nbsp;\u003c/li\u003e
\u003cli\u003eIndividual should be a proactive, independent thinker who is action-oriented and sensitive to both local market needs and overall Firm direction.\u0026nbsp;\u003c/li\u003e
\u003cli\u003eStrong ability to communicate effectively and persuasively (written and oral), work on complex projects with general direction and minimal guidance, organize and prioritize numerous tasks and complete them under aggressive time constraints.\u003c/li\u003e
\u003cli\u003eCapable of working remotely and independently while participating as a team member.\u003c/li\u003e
\u003cli\u003eUnderstands commonly used legal concepts, terminology, practices, and procedures specifically within the field of employment law.\u003c/li\u003e
\u003cli\u003eAdvanced project management capabilities.\u003c/li\u003e
\u003cli\u003eProficiency in marketing techniques, including use of social media, eMarketing, technology aids and written communication assets.\u003c/li\u003e
\u003cli\u003eFlexibility to travel on a scheduled basis.\u003c/li\u003e
\u003cli\u003eWork occasionally requires more than 40 hours per week to perform the essential duties of the position; may require irregular hours such as weekend, evening and early-morning hours.\u003c/li\u003e
\u003cli\u003eOccasional back-up to other marketing team members who are out of the office (i.e., paid time off, sick time, FMLA).\u003c/li\u003e
\u003c/ul\u003e
\u003cp\u003e\u003cstrong\u003eEDUCATION AND CERTIFICATIONS:\u0026nbsp;\u0026nbsp;\u003c/strong\u003e\u003c/p\u003e
\u003cp\u003eBachelor\u0026rsquo;s degree required preferably in Marketing, Communications or business-related areas or equivalent on the job experience.\u003c/p\u003e
\u003cp\u003e\u003cstrong\u003eEXPERIENCE REQUIRED:\u003c/strong\u003e\u003c/p\u003e
\u003cp\u003e7 years marketing experience preferably in a multi-office law firm or professional services environment\u003c/p\u003e
\u003cp\u003e\u003cstrong\u003eWORKING CONDITIONS (Environment within which the work is performed):\u003c/strong\u003e\u003c/p\u003e
\u003cp\u003e\u0026nbsp;\u003c/p\u003e
\u003cp\u003e\u003cstrong\u003eEMPLOYMENT WITH LITTLER MENDELSON:\u0026nbsp;\u0026nbsp;\u003c/strong\u003e\u003c/p\u003e
\u003cp\u003eThe above statements are intended to describe the general nature of the job and do not represent that all such duties will be performed by all individuals who hold the job. The list of accountabilities and their related duties is not exhaustive in that incumbents may be assigned other duties in addition to those shown. All employees of the firm are expected to:\u003c/p\u003e
\u003cul\u003e
\u003cli\u003ePromote positive work habits, including effective and timely communication, teamwork and respect for co-workers.\u003c/li\u003e
\u003cli\u003eProvide constructive guidance to other employees and representatives of third parties who do business with the firm.\u003c/li\u003e
\u003cli\u003eComply with safe work practices, including the use of safe work procedures, maintenance of a safe working area, and the use of safety equipment.\u003c/li\u003e
\u003cli\u003eContribute to providing the highest quality of products and services to clients.\u003c/li\u003e
\u003cli\u003eUnderstand and appropriately apply the firm\u0026rsquo;s practices and procedures.\u003c/li\u003e
\u003c/ul\u003e
\u003cp\u003e\u003cstrong\u003eSCOPE OF JOB DESCRIPTION AND MODIFICATIONS:\u003c/strong\u003e\u003c/p\u003e
\u003cp\u003eThis job description does not limit the tasks that an employee may reasonably be requested to perform. Substantive changes to this job description may be necessary to meet the changing business needs of the firm. Notwithstanding this Position Description, all Littler Mendelson employees are at-will employees \u0026ndash; each may resign at any time and for any reason, and the firm is free to terminate the employee at any time, with or without cause and with or without notice.\u003c/p\u003e
\u003cp\u003e\u0026nbsp;\u003c/p\u003e,EqualOpportunityEmployerDescription:null,PayTransparencyPolicyStatement:null,MatchScore:1.0,HasApplied:false,ApplicationJobBoardName:null,ApplicationJobBoardId:null,DateApplied:null,Salaried:true,CompensationAmount:null,PublishingStatus:1,Links:[],BehaviorCriteria:[],MotivationCriteria:[],EducationCriteria:[{Required:true,Related:false,DegreeId:3919a4d3-b270-490b-af35-fa61515ba911,DegreeName:Bachelors,MajorId:1a7215c3-aadc-4242-a148-8e844cc1a74f,MajorName:Marketing}],LicenseAndCertificationCriteria:[],SkillCriteria:[],WorkExperienceCriteria:[],JobBoardMemberships:[{JobBoardId:2e3d7edd-7174-48cf-a542-539119bbcf9f,PublishedInternal:true,PublishedExternal:false,ExternalPostedDate:null,InternalPostedDate:2022-07-13T21:33:03.946Z},{JobBoardId:631c7b72-f9c7-4adf-9109-9967ce8334e4,PublishedInternal:true,PublishedExternal:true,ExternalPostedDate:2022-07-13T21:33:03.946Z,InternalPostedDate:2022-07-13T21:33:03.946Z}],AssessmentUri:null,AssessmentStatus:null,OpportunityIsClosed:false,TravelRequired:null,TravelDescription:null,SupervisorName:null,Assessments:[],ApplicationId:null,CompensationAnnualMinimum:null,CompensationAnnualMaximum:null,CompensationHourlyMinimum:null,CompensationHourlyMaximum:null,CompensationCurrency:null});

Company info

Littler Mendelson P.C
Website : https://www.littler.com/