Sr. Manager Programmatic Operations

Profile

Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. We’re dedicated to helping our clients meet their business goals by connecting them with their customers through multiscreen television advertising. Working with companies from local startups to nationwide corporations, we provide support to help each business reach its target customers. By applying data to television advertising in new ways, we’re able to bring our clients the best of digital media, coupled with the power of TV. To learn more, check out www.effectv.com.

Job Summary

The Programmatic Operations team at Effectv sits within the Client Care & Services organization and works with a variety of stakeholders, including Yield, Media Planning, and Sales to deliver our programmatic campaign objectives. The team provides ad trafficking, campaign management, reporting, and technical support to execute programmatic media campaigns that meet performance goals. As the Sr Manager, Programmatic Operations, you will play a central role in growing the programmatic operations at Effectv. This role will partner and work closely with senior leadership to develop a streamlined operational setup for maximizing programmatic revenue. You will use your deep analytical and technical skills to define innovative solutions to complex programmatic business problems and you will use your strong, interpersonal communication skills to work effectively across all levels within our organization and manage the Programmatic Operations team. You will drive efficiency and design long-term solutions to provide operational excellence. The Programmatic Operations team at Effectv sits within the Client Care & Services organization and works with a variety of stakeholders, including Yield, Media Planning, and Sales to deliver our programmatic campaign objectives. The team provides ad trafficking, campaign management, reporting, and technical support to execute programmatic media campaigns that meet performance goals. As the Sr Manager, Programmatic Operations, you will play a central role in growing the programmatic operations at Effectv. This role will partner and work closely with senior leadership to develop a streamlined operational setup for maximizing programmatic revenue. You will use your deep analytical and technical skills to define innovative solutions to complex programmatic business problems and you will use your strong, interpersonal communication skills to work effectively across all levels within our organization and manage the Programmatic Operations team. You will drive efficiency and design long-term solutions to provide operational excellence. This role requires a strong understanding of inner workings of programmatic and a soft touch for breaking down complex issues to stakeholders and mentoring the team. If you have passion for solving technical challenges, enjoy coaching your team, and are data-drive, we want to hear from you.

Job Description

Duties and Responsibilities:

Work with inventory, planning , and product teams to triage and resolve day-to-day issues and requests pertaining to Effectv 's programmatic platform

Manage and mentor the Programmatic Operations team to help resolve campaign delivery and technical bid activity issues

Develop a streamlined operational workflow for optimizing campaigns and maximizing programmatic revenue

Work closely with Sales team to address client support and deal setup questions

Participate in technical calls with DSPs, agencies, etc., as needed and serve as subject matter expert

Review and analyze bid data and historical marketplace activity to improve campaign performance and delivery

Regularly connect with the Network Configuration team to ensure new inventory metadata is mapped correctly for programmatic

Partner with the Product team to help drive the Programmatic roadmap

Hire and train new programmatic operations analysts to provide scale

Provide general understanding and education of Programmatic principles , in conjunction with execution expectations , to stakeholders

Create robust documentation for internal programmatic Wiki

Stay abreast of relevant market trends, emerging technologies , and competitor offerings

Qualifications

7-10 years related online advertising industry experience

Minimum 6 years of experience in digital ad operations and programmatic advertising

Mini m um 5 years of leadership and client facing experience

Bachelor's degree or equivalent experience

Operational experience with programmatic technology platforms

Knowledge of openRTB specs and VAST, VPAID

Hands on experience with video ad servers ( e.g. FreeWheel, LiveRail )

Solid understanding of video DSP and SSP auction dynamics, CTV/OTT, DAI/SSAI ad serving

Strong track record of analytical and technical problem solving

Ability to dive into programmatic bid data and identify source of bid activity issue

A bility to effectively communicat e to stakeholders and manage sales need s

Proactive in catching issues and creating long term solutions

Process oriented to develop best practices and train team

Collaborate individual who can accomplish goals working across multiple teams

Employees at all levels are expected to:

Understand our Operating Principles; make them the guidelines for how you do your job.

Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.

Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.

Win as a team make big things happen by working together and being open to new ideas.

Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.

Drive results and growth.

Respect and promote inclusion & diversity.

Do what's right for each other, our customers, investors and our communities.

Disclaimer:

This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

Education

Others

Relevant Work Experience

7-10 Years

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (https://jobs.comcast.com/life-at-comcast/benefits) on our careers site for more details.

Company info

Comcast
Website : http://corporate.comcast.com