Senior Digital Marketing Professional - Marketing Campaign Management

Profile

Description

The Senior Professional, Marketing Campaign Management plans, recommends and implements marketing communication programs using a variety of media channels, promotions and events designed to increase sales and awareness for the organization's products and/or services. The Senior Professional, Marketing Campaign Management work assignments involve moderately complex to complex issues where the analysis of situations or data requires an in-depth evaluation of variable factors.

Responsibilities

The Senior Professional, Digital Media and Ad Tech is responsible for developing and executing digital media campaigns that enable Humana's extensive portfolio of healthcare lines of business.

The individual is a strong strategic advisor who creates end-to-end digital media plans and programs that support ongoing customer acquisition and product awareness efforts.

This position sits within Humana's internal media center of excellence (COE) and serves as subject matter experts in media and advertising technology advising our line of business partners on their media plans and serving as a bridge between Humana business teams and our media/creative/web agencies. If you are a pro-active, team player with strong communication skills, the ability to navigate across multiple organizations and deep digital media knowledge, this might be your next job!

The Senior Professional, Digital Media and Ad Tech identifies target audiences and specific messages, channels, and tactics; coordinates end-to-end digital media campaign strategy, planning, implementation, measurement and analysis. You serve as a trusted consultant both internally and externally on all aspects of your media plans with a strong focus on audience-based buying.

Required Qualifications

Bachelor's degree

Experience working in a corporate media department or large media/advertising agency

5-7 years of digital media experience

Previous experience with digital display/programmatic media, search engine marketing (SEM), social media marketing and online video advertising

Demonstrated experience with audience-based media buying, including 1st, 2nd and 3rd party audiences. Specifically, 1st party audiences in highly regulated industries (I.e. healthcare, finance, insurance)

Proven ability to manage multiple projects at one time and meet deadlines * Highly detail oriented and organized

Experience and expertise in data and analytics as it informs digital media

Relationship building and communication skills (written and verbal)

Must be passionate about contributing to an organization focused on continuously improving consumer experiences

Preferred Qualifications

Master's Degree in Marketing, Advertising or a related communications field

Understanding of direct marketing

Strong planning and time management skills

Prior Marketing experience in a highly regulated industry such as pharma, health care, insurance, finance

Additional Information

This position can be based fully remote within the US or office/remote hybrid schedule at a Humana office location. Availability required during EST/CT time zones during business hours.

Scheduled Weekly Hours

40

Company info

Humana Inc.
Website : http://www.humana.com