Company name
PVH Corp
Location
New York City, NY, United States
Employment Type
Full-Time
Industry
Executive, Manager, Advertising
Posted on
Apr 07, 2021
Profile
POSITION SUMMARY:
The Sr. Director, Creative Digital Innovation, is responsible for the on-brand, on-strategy execution of digital creative across all Calvin Klein global websites, emails and digital marketing.
This strong team leader will deliver world-class digital-first Fashion / Lifestyle content ideas and creative direction to motion, UI/eComm, eCRM, and full-funnel digital/dynamic creative.
The Sr Director will oversee the other members of the digital content creation team, to develop quality experiences that dovetail business units’ performance and brand/product messaging goals. As a leader of digital innovation, this person will be instrumental in leading the business’ evolution into a digital-optimized, mobile-first global presence.
PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:
Lead the creative vision and design aesthetic for all global webstores, email, and digital marketing under the leadership of the SVP of Content Creation
Drive the achievement of creative goals and strategic solutions to meet brand, marketing and eComm sales objectives, working closely with Marketing Leads, the VP of Strategy & Innovation and the designers, producers, motion artists and content strategists on your team
Build out digital-first, mobile-first consumer touchpoints that can be adapted across all touchpoints, from digital advertising content to in-store experiential design
Be a leader in translating consumer behavior insights from the eComm and web merch team into UI/UX solutions that are responsive, intelligent and adaptive to regional webstore designs
Deliver nimble strategies for the creative execution of attractive and enticing landing page designs that guide the consumer journey through digital advertising to points of purchase on-site and externally
Presents creative concepts, strategies and work to internal and external partners
Continuously develop knowledge regarding new design trends, innovation in the creative field, customer experiences and technology
Lead the training and development of your creative team, including delivering on guidance and clear direction, problem solving and people management
Oversee the end-to-end development and completion of multi-channel digital campaigns, including being accountable to the quality of all end products, approving final post production for eComm creative and overseeing final media channel deliveries
Act as a brand steward and ensure clear and comprehensive communication to business partners and team members
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CONTACTS:
Internal: Content Teams, Marketing, Project Management, Production, Channel Management, Fashion Office, Public Relations, Special Events, Design, Internal divisions and Business units.
External: Agency Partners and Creative Partners
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SUPERVISORY RESPONSIBILITIES:
Direct: Director of Digital Content Creation Manager, PDP art direction,
Digital Content Creation Manager, CRM design
Indirect: Creative team of 12+ associates, campaign/digital/motion production support staff members.
Freelance and agency partners as needed
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STRATEGIC RESPONSIBILITIES:
Works closely with the eComm team, marketing teams to deliver creative solutions to business needs across all digital channels, spanning custom campaign content creation, UI/UX design and ongoing optimization. Co-create user tests, distilling qualitative and quantitative eComm insights to world class creative solutions that elevate the customer journey and drive sales.
DECISION MAKING:
Makes decisions re: day-to-day management and acceleration of creative teammates; solving marketing problems by providing creative solutions; driving continual efforts to maintain creative standards.
RESOURCEFULNESS/CREATIVITY:
Must be able to multi-task and delegate creative projects in a fast-paced environment, and to make decisions quickly; creates new and innovative solutions when needed.
ENVIRONMENT:
The environment is extremely fast-paced and deadline driven.
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QUALIFICATIONS & EXPERIENCE:
Experience:
10+ years of digital creative direction experience within the fashion/lifestyle space
Must have strong managerial/leadership competencies and experience, and a proven ability to inspire and nurture individual talents within a collaborative environment
Progressive, cutting edge creative background
Extensive experience working with graphic designers, front-end designers, motion artists/animators and eComm analysts/digital marketers in a creative-driven culture
Education:
Bachelor’s degree in business related field or equivalent experience
Skills:
Superior understanding of the history of CALVIN KLEIN Advertising and the current Brand platform
Must be driven by a responsive, mobile-first design philosophy and have expansive knowledge in the implementation of modular templates that are both beautiful and functional for global content consumption and user flow experience, working across different platforms
Must be a strategic thinker and creative problem solver, with an ability to create outstanding work with high energy and maintaining positive morale
Extraordinary attention to detail and understanding of the CALVIN KLEIN aesthetic
Excellent communication, written and verbal
Must have excellent presentation skills
Must be a good listener, and have the ability to influence others
Must have a strong desire to continually bring creative and cultural innovation to the process
Must have the ability to multi-task and delegate creative projects in a fast-paced and ambitious work environment
Strong work ethic, and relentless commitment to quality and efficiency
Ability to lead, inspire and manage teams
Flexibility to adjust quickly to changes and deliver on tight deadlines
Ability to navigate complexity
Sophisticated understanding and proficiency of Sketch, InDesign, CSS, HTML
PVH Corp. or its subsidiary (\PVH\) is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH also has a strong corporate commitment to inclusion, diversity and to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH
Company info
PVH Corp
Website : http://www.pvh.com/