Manager Media - Tommy Hilfiger

Profile

The Manager, Media supports the Director, Media in driving all facets of media strategy, planning and execution, with strong focus on digital and the emerging technology space.

Responsibilities:

• Partner with media director to drive all facets of media strategy, planning and execution across North America business divisions (including e-commerce, retail, wholesale, licensees, Adaptive), with a focus on digital and the emerging technology space
• Collaborate with global media team on overall strategy and campaign alignment
• Lead media planning aspects including timelines, briefing and execution with agency partners
• Be main contact for all day-to day activity with our media agency, ensuring all deliverables are being managed and plans are on strategy 
• Lead reporting and analytics with media agency to drive increased ROAS and consideration lift for the overall Tommy Hilfiger business and communicate results to leadership
• Lead creative development for all campaigns in collaboration with Media Account Planner who will be the main contact with the studio, advertising team and digital creative agency
  • Identify assets needed for each campaign/initiative and communicate to relevant team(s) in a timely manner for on-time delivery and launch
  • Develop timelines and workflows for media deliverables - navigating internal approvals, ad trafficking and ad approvals
• Collaborate with Media Account Planner to manage budget, ensuring accurate monthly estimates, accruals and forecasting 
• Partner with greater marketing team to ensure alignment of all paid media campaigns and initiatives to the larger global  / seasonal strategy
• Position self as the media thought-leader and drive expertise / knowledge across the greater organization
• Build and maintain relationships with senior management, internal stakeholders, licensee partners, agencies, and vendors  
• Supervise and mentor Media Account Planner and oversee seasonal intern program
• Meet with media vendors to stay on top of new technologies, the latest offerings and opportunities for the brand; exploring innovative and out of the box thinking with respect to new ideas/programs/initiatives

LATAM Responsibilities:

• Liaison with teams in Mexico, Panama and Brazil
• Provide strategy and seasonal guidance
• Work closely with LATAM teams on media and social creative needs

Qualifications:

• Bachelor's degree
• 5-7 years of experience in Media Planning and Buying         
• Ability to think strategically and creatively                 
• Detail oriented
• Experience using data and metrics to measure impact and determine improvements
• Flexibility to adapt to changing business needs
• Experience working with large cross-functional teams and external partners
• Problem solver
• Strong relationship builder / collaborative approach
• Strong communication skills, both written and oral
• Ability to handle multiple tasks/projects with adherence to deadlines and budgets
• Must be able to work both as a team member and independently
• Must be flexible to adapt to changing trends of business and/or ad hoc projects
• Position is based in our NYC office; ability to work remotely, if needed

#LI-CS1

,title:Manager, Media - Tommy Hilfiger,datePosted:2021-03-19T00:00:00.000 0000,@context:http://schema.org,occupationalCategory:Marketing,experienceRequirements:5-7 years of experience in Media Planning and Buying . ,responsibilities:The Manager, Media supports the Director, Media in driving all facets of media strategy, planning and execution, with strong focus on digital and the emerging technology space. Partner with media director to drive all facets of media strategy, planning and execution across North America business divisions (including e-commerce, retail, wholesale, licensees, Adaptive), with a focus on digital and the emerging technology space. Collaborate with global media team on overall strategy and campaign alignment. Lead media planning aspects including timelines, briefing and execution with agency partners. Be main contact for all day-to day activity with our media agency, ensuring all deliverables are being managed and plans are on strategy . Lead creative development for all campaigns in collaboration with Media Account Planner who will be the main contact with the studio, advertising team and digital creative agencyIdentify assets needed for each campaign/initiative and communicate to relevant team(s) in a timely manner for on-time delivery and launch. Develop timelines and workflows for media deliverables - navigating internal approvals, ad trafficking and ad approvals. Collaborate with Media Account Planner to manage budget, ensuring accurate monthly estimates, accruals and forecasting . Partner with greater marketing team to ensure alignment of all paid media campaigns and initiatives to the larger global / seasonal strategy. Position self as the media thought-leader and drive expertise / knowledge across the greater organization. Build and maintain relationships with senior management, internal stakeholders, licensee partners, agencies, and vendors . Supervise and mentor Media Account Planner and oversee seasonal intern program. Meet with media vendors to stay on top of new technologies, the latest offerings and opportunities for the brand; exploring innovative and out of the box thinking with respect to new ideas/programs/initiatives. Liaison with teams in Mexico, Panama and Brazil. Provide strategy and seasonal guidance. Work closely with LATAM teams on media and social creative needs. Experience using data and metrics to measure impact and determine improvements. Must be flexible to adapt to changing trends of business and/or ad hoc projects. ,skills:problem solver, detail oriented, accruals, senior management, creative development, creatively, estimates, adaptive, marketing, flexible, flexibility, think strategically, driving, innovative, media planning, planning and execution, adherence to deadlines, strong communication skills, manage budget, paid media, communication, stakeholders, media strategy, out of the box thinking, Brand Assistant, Director of Digital Design, Director of Digital Media, Senior Director of Marketing, Social Media Manager, Associate Brand Manager Intern, Senior Graphics Designer, Director of Marketing, Creative Manager, Director of Digital Marketing}Manager, Media - Tommy Hilfiger in New York, New York, United States of America | Marketing at PVH

Company info

PVH Corp
Website : http://www.pvh.com/