Location
Washington, DC, United States
Posted on
May 27, 2022
Profile
Director of Field Marketing,
U.S.
Public Sector
**MEMBERS ONLY**SIGN UP NOW***. is
hiring
Director of Field Marketing
to lead our outstanding U.S. Public Sector Marketing team,
supporting
our
U.S.
Public Sector sales
team
with
strategic demand generation programs. This role is part of
the
**MEMBERS ONLY**SIGN UP NOW***.
Americas Marketing
organization and
will report to the Senior Director of East Enterprise and Verticals
Field
Marketing.
In this role, you will lead a team of field marketers in building, planning, executing, and managing marketing
programs that contribute measurable results to the U.S. Federal and SLED teams’ pipeline and bookings goals. This
role will involve daily interaction with the field sales and engineering teams, and other cross-functional teams, as you
build a variety of demand generation programs that successfully engage existing customers and net new prospects.
Collaborating with cross-functional teams and marketing disciplines will be necessary to deliver high quality
campaigns with measurable results.
This role requires a data-driven,
creative
critical thinker with strong communication, organization, and planning skills,
who is passionate about helping a team achieve their revenue goals.
This position is
a
remote
work position, with preference given to candidates in the mid-Atlantic U.S.
Responsibilities:
Strategy & Planning:
Lead Federal and SLED field marketing teams in collaborating with regional sales
and technical counterparts to create and execute a strategic demand generation plan that achieves key
quarterly performance metrics for the U.S. Public Sector market.
Programs:
Adopt and create a diversified demand generation program, targeting prospect and install
base audiences
with strong pre- and post-program engagement plans.
Program responsibilities include
(but not limited to) custom virtual and live events, webinars, executive conferences/roundtables,
networking events, third party (regional) conferences, customer (account) specific programs, digital
advertising, and more.
Communications:
Ensure alignment of field marketing team investments with Sales priorities, as well
as fostering awareness, excitement and adoption of marketing programs and resources by our Sales
and Technical stakeholders.
Results
& Analysis:
Meet and exceed key quarterly metrics goals.
Well-versed in regional reporting on
program
performance,
feedback, return on investment, attribution as well a strong understanding of
what’s working / not / why for guidance on future investments.
Track lead flow and
marketing funnel
progress
for all activities to evaluate results against goals and use learnings to refine and improve
outcomes.
Operational Leadership
& Budget Management
Own and manage the Public Sector field marketing
budget, being vigilant in tracking and effective in spend.
Qualifications and Education:
8-10
years of experience in the following:
marketing B2B enterprise technology with preferred
experience in the manufacturer/ISV environment; managing and mentoring a team to achieve desired
results; marketing to U.S. Federal and/or SLED audiences. An
understanding of cloud and virtualization
technologies is a plus.
Proficient in understanding metrics reporting in Salesforce.com, and identifying key performance trends.
Proficient in
modern demand generation channels and when to deploy each type of
tactic
for
maximum
ROI.
Strong people and project management, negotiation and decision-making skills and
the
ability to
perform
effectively
in
a
fast-paced and high-energy environment
Excellent written, verbal, and presentation skills
(writing samples
required)
Proficient in Microsoft Word, Excel, PowerPoint
Travel up to 25%
(pending post-pandemic
norms)
Bachelor’s degree
**MEMBERS ONLY**SIGN UP NOW***. is an equal opportunity employer.
The Equal Employment Opportunity Policy is to provide fair and equal employment opportunity for all associates and job applicants regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, or disability. **MEMBERS ONLY**SIGN UP NOW***. hires and promotes individuals solely on the basis of their qualifications for the job to be filled.
**MEMBERS ONLY**SIGN UP NOW***. believes that associates should be provided with a working environment that enables each associate to be productive and to work to the best of his or her ability. We do not condone or tolerate an atmosphere of intimidation or harassment based on race, color, religion, national origin, gender, sexual orientation, age, marital status or disability.
We expect and require the cooperation of all associates in maintaining a discrimination and harassment-free atmosphere.
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